Pemaquid Communications

The other day an acquaintance asked how he might use Facebook to help market a new book he’d written.

Tread lightly, my friend.

Using Faceook for “blatant self-promotion” can easily backfire. It’s like going to a casual cookout and talking business (too much might not be appreciated). On the other hand, your FB friends are presumably interested in what you are doing and can help spread the word about your endeavors quickly and well.

So go ahead and use Facebook, just be smart and polite about it. Here are my quick recommendations:

• Create a “page” for your book; invite friends to become “fans”.
• Create a FB group; invite people to join your group.
• Once you’ve done both, and/or created another Web page on the subject, post a FB “link”, w/a comment on it.

Don’t be pushy or over the top – just say “I’m doing something, thought you might like to know…”

Google’s new Chrome browser could help w/t/universal adoption of Web Standards by browser makers. Google’s browser uses the Webkit rendering engine, the same one used by Apple’s Safari, which also closely applies Web Standards, so Chrome should do the same.

I downloaded Chrome last night and ran pemaquid.com and several other sites that apply Web Standards through it, and they all checked out, even the features fortified w/(Progressively Enhanced) Ajax.

Separately, a CSS bug has been reported by Jeremy Jarratt, in that Google Chrome improperly displays alternate style sheets. This is apparently a bug that has existed in Webkit and Safari for some time. (information via Jeffrey Zeldman).

Because of Google’s high profile, Chrome could have more of an immediate impact than Firefox did when it came on the scene. I’m hoping that’s going to be a good thing.

For example, it might wake up certain IE6-centric developers slumbering blissfully ignorant to the existence of Web Standard design principles, when they wonder why their sites don’t render consistently in a suddenly-popular Chrome.

Still, it remains to be seen if Google Chrome will make a sizeable dent in the browser market. As we’ve seen with the continuing significant market share held by IE6, people don’t easily switch browsers unless they find it compelling to do so.

One thing’s for sure, as Zeldman says, we once again live in interesting times regarding Web Standards, Web content and Web browsers.

Last night I noticed John Resig twittering about a new Web browser from Google, called Chrome. It’s hitting the news in other places; here’s a piece from yesterday’s New York Times.

Reports say Google intends to release the browser for download from its site today at: google.com/chrome but so far nothing’s available.

I haven’t had time to immerse myself the details yet, but here are some of the important details:

• It will be open source
• It will offer a way for people to see how Web sites are consuming system resources
• It will handle tabbed browsing in a slightly different way

This could have a major impact on both Microsoft’s Internet Explorer browser as well as the Mozilla Project’s Firefox.

You can find out more about the Google Chrome features at Google Blogscoped, a blog which follows the company; learn more about some of the technical implications of Google Chrome from John Resig on his blog.

As far as the impact on front end Web designers? It remains to be seen, but if you assume that Chrome adheres to Web standards and standard CSS implementations, it shouldn’t change the game all that much. Stay tuned….