Why does Microsoft want to buy Yahoo?
Reading through the tea leaves here is not that tough. Microsoft is offering a 60% premium over Yahoo’s recent stock price b/c it realizes that apps (email, spreadsheets, document-creation, etc.) is migrating from the desktop to a new home on the ‘Net.
Case in point: I work w/several young guns who:
- Use Google Talk for IM
- Use Google spreadsheets
- Use Gmail
They think “Why should I fork over my hard-earned moola for MS Office when I can get it online for free?”
Then there’s Google AdWords, Google Analytics; oh, and Google also has this really cool search engine thingy.
Google here, Google there, Google, Google everywhere…
It’s definitely a threat to Microsoft’s facetime w/computer users.
What does a combined Microshoo mean for business marketing online? Probably a new ad network, combined MSN-Yahoo! search engine. Something that looks a lot like… Google.
Stay tuned…
