Mashing up the Web

If you spend enough time reading Web pages recently, you may have come across the term “mashup”. You were probably not even reading your favorite news site’s description of the latest rush hour mishap. Instead, it probably accompanied a description of the newest “Web 2.0″ site.

For the uninitiated, a mashup is when you take an app from one or more Web sites and “mash” it all up w/content on another, usually to create a uniquely interesting - and hopefully, useful - interactive feature. The most famously popular example of a mashup is probably the Google Map API, which all kinds of people have incorporated into all kinds of sites to provide geographic information in creative ways.

We’re excited to say that at Pemaquid we’re working on our own Google Map mashup for a Client in the tourism industry to provide an interactive mapping feature to show Maine points of interest to the folks from away. Can’t tell you too much more right now - it’s Top Secret - but we’ll be launching it soon. Stay tuned….

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