I scream “Social!”
This just in from Techcrunch: MySpace is apparently saying “me too” to the Facebook Platform. According to Techcrunch, the MySpace Platform will launch in about a week’s time.
Since the Facebook Platform launched in May, more than 5,000 third party developers have created “Facebook Apps” that Facebook users can add to their profile (Pemaquid has built one called Portland Diner - a restaurant guide for southern Maine). Some apps have well north of a million installed users, and the implications for marketers (er, and other social netoworking sites) are obvious.
Google is also preparing to get in the game.
If your want to position your brand to a young, smart, tech-savvy crowd, figuring out these open platforms - the Next Big Thing - should be on your agenda. Pemaquid is the first developer in Maine to have created apps for these open platforms, so contact us if you’re looking to make them a part of your Web strategy.
