Every Monday is Cyber Monday
Is it just me or did the Internet (not) seem a little sluggish today from all the excess traffic?
Today is Cyber Monday, the Monday immediately following Black Friday and supposedly the day when e-tailers’ online sales surge like the rush for a Blue Light Special.
Only trouble is, The Legend of Cyber Monday is just that - a myth, concocted by marketing consultants to spur their Clients into Web site upgrades to prepare for a virtual tsunami.
Cyber Monday historically has not been the most popular online shopping day. In fact, according to Business Week, it’s only the 12th biggest sales day online.
That’s not to say your Maine Web site shouldn’t be ready for business today. It’s just important to remember that your site should be ready for business every day.
Naturally, good Web design should be the most important part of your Web strategy, this Monday and every Monday. That’s right, even more important than your search engine marketing plan. Because today - or any day - it’s not going to matter if you’re the #1 result in Google if people click on over and find that your site is hard to use.
See you on Cyber Tuesday….
