Pemaquid Communications

Today we’re reviewing a Client’s competitors’ online presence: their sites, content management systems (CMS) and social networks. We’ll compile the results of our digital survey and provide analysis as to strengths and weaknesses regarding a competitor’s online marketing communications, their code base, the accessibility of their sites and the technologies they use.

If you’d like some perspective as to how your business stacks up against the competition, just get in touch.

On Tuesday our coworking gang at 28 Maple Street held our first-ever Jelly and it was a huge success! The place was abuzz with activity – and more importantly, creativity. At any given time, about a dozen coworkers were collaborating in the conference room or lounging on the sofas.

Below is a rundown on the people who made our Jelly “Jell”:

Nick Hall (@tripdragon) – showed how he creates custom brushes and textures in Photoshop.

Our new coworking partner, Sarah Robbins (@brightworkllc) showed us how she uses Protoshare to make quick mockups for her projects.

Big, big thank you to Casey Rosenthal (@caseyrosenthal), for getting a more powerful wifi broadcaster in place to handle all the traffic. Internet service was screaming and flawless throughout the day. Casey also arranged to make sure we had plenty of coffee from our friends at Bard Coffee (@bardcoffee, @bardtogo).

Dave Weinberg (@daveweinberg, @AIGAMaine) created one of his patented cellphoneSketchpads. Dave and I also compared notes on working with local ad agencies with Web designer Katie Benedict (nope, not on Twitter… yet).

Progmatica members Justin Henry (@jhenry) and Russ Jones (@codeofficer) swooped in. Among other things, we hacked around the inner workings of the Django framework SQL. You guys are super geeks! (and I say that with admiration).

Arielle Walrath (@ariellebw) and her husband came by and, I think, got a little Web design work in.

Jason Thaxter (@thaxter) was wrangling with Flash action scripting for some online videos he’s working on for WGBH.

Good news! It looks like Jason, Tiffany Rad (@tiffanyrad) and Keith Sirois (@sirois) will be joining us on a more regular basis, starting in August.

Suddenly realizing it’s strange that Casey, and not Pemaquid’s intern Jordan Warren (@jmwarren19) who fetched the coffee for our event. We kept Jordan out of trouble by having her browser-test two new site launches.

While we’re on the subject of coffee (it happens a lot), I want to thank: Bard Coffee for being a friend and cutting us a break on the java; our landlord Portland Pie (@portlandpie) for the wicked good pizza they provided for lunch (Dave Weinberg is right; you must try the Nor-easter); our neighbors at Blush (@blushimagery) who provided an extra table as more people started to arrive, and Steve Darnley (@stevedarnley) of Tugboat Creative (@tugboatcreative) for offering his conference room for overflow.

And finally, thanks to Pemaquid’s Creative Services Coordinator Sheila Reiser (nah, not Twittering) for organizing the recycling of trash and generally ensuring our carbon footprint is minimal.

We missed you: Jeff Norris (@thumbtech – hope you’re enjoying your vacation) Mikey Hougland (@lamikey), Alex Steed (@alexsteed), Fred Abaroa (@costavidafred), Sarah Wallace (@sarah_wallace – glad you’re feeling bettah!) and Frank McMahon (@franklinmcmahon).

Things went so extraodinarily well that we’ll probably do this on a monthly basis on the third Tuesday of each month. At last word, Space Gallery (@space538) is planning on continuing their Jelly every first Tuesday, so hopefully we’ll make Portland a two-Jelly town! Amazing for a city this size, which tells me there’s a lot going on here under the hood.

How was your Maple Jelly? Let us know in the comments.

We have a new Delicious account – delicious.com/pemaquid – that we created to compile helpful links for beginning Web designers, programmers and whoever else might be interested. There is all kinds of sites included and I did my very best to label them in an understandable way.

For the uninitiated, Delicious is a social bookmarking tool – it allows you to access links from anywhere and share them with anyone. You can also see which bookmarks are the most popular.

We’ll be adding to these links over time and because Delicious is a social bookmarking tool, feel free to add them to your Below are some of the links that caught my eye, either because they seemed really helpful, or because they seemed really cool.

If you know of any sites that you think would help out the friends of Pemaquid let us know and we will check them out and add them to our Delicious account.

http://www.w3schools.com/sitemap/sitemap_tutorials.asp – This one may be my favorite. It is tutorials for html, css, javascript, xml, ajax and a bunch of other things. It was the perfect place to start for someone who knew barely anything about the code.

http://www.useit.com/ – This is Jacob Neilson’s website, and anyone who knows anything about usability should know about him. He was the author of the textbook, Usability Engineering, we used in my GUI Design class at USM.

http://www.degraeve.com/color-palette/ – This site lets you upload a picture and create a color palette from the colors in the picture. Do you really like how the colors in a painting, or the view as you look out your window look together? This site will give you the colors to use on a website.

http://www.1001freefonts.com/ – Looking for that perfect font for a logo or headings for a funky website? Here’s the place to look. 1001 fonts and they’re all free. Fun idea: write your next note to the office in one of the funnier ones.

http://www.smashingmagazine.com/2007/01/19/53-css-techniques-you-couldnt-live-without/ – 53 CSS techniques you couldn’t live without! I think the title is self explanatory.

And there are many, many more (247 more to be exact). These are the ones that stuck out to me, being an html novice and easily amused by colors and fonts. I’m sure we have something that will help or amuse you too.

A Jelly coworking session was held yesterday at the Space Gallery between 10:00am and 4:00pm. There were roughly 15 people there at any time.

There was a lot happening:

Sarah Wallace (@sarah_wallace) and I brainstormed to develop the social media strategy of a Pemaquid Client.

Casey Rosenthal (@caseyrosenthal), one of our coworking partners at the 28 Maple Street space, helped me determine that Shopify was probably the best e-commerce option for a small business Client.

Alex Steed (@alexsteed) and I discussed ways to work together to develop the tech community in Portland, and we batted around an idea for an iPhone app.

Jordan Warren (@jmwarren19), Pemaquid’s intern, helped set up Google Apps for one of our Clients. She and I also learned an important lesson on spelling errors (but that’s another story).

I met videographer and prolific twitterer Chris Cavallari (@chriscavs) IRL.

Chelsea Baker (@charmquark) filled me in on her new job at Grace, Portland’s newest restaurant.

I got to know Mikey Hougland (@lamikey – photo below) a Web designer from Providence, Rhode Island who is looking to relocate to Portland. Like me, she uses Coda. We’re glad to have you, Mikey!

Once again I’m speaking about Twittering (and Twittering about speaking).

This Friday I’ll be making my presentation on Smart Use of Social Media to the Maine Public Relations Council. Details on their events calendar.

Basic premise: understanding the Twitter timeline is good; making it work for your business – priceless.

Speaking of Twitter: did you know that there are now more than 32 million people using the service to spread the word about themselves and their brands?

Did you know that Google has an experimental version of its search engine geared towards people with special needs in the area of accessibility? One feature: when search results load, they automatically skip the navigation and search interface.

Facebook is also making an effort to improve their site’s accessibility. Earlier this week, Carl Augusto, President of the American Foundation for the Blind, wrote a post for Facebook’s blog on the subject.

Google’s Accessibility Enchanced search engine

Facebook FAQs on accessibility

Hope to see some old friends and new faces tonight at the Harraseekett Inn for tonight’s presentation on social media. Basic premise: understanding the Twitter timeline is good; making it work for your business – priceless.

Many thanks to the Maine Merchants Association and the Freeport Merchants Association for sponsoring the event.

There’s a lot of twittering going on about social media lately (pun intended). I’m going to be weighing in on the subject April 7 with a presentation I’ll be giving at the Harrasekett Inn, co-sponsored by the Freeport Merchants Association and the Maine Merchants Association.

Here are the particulars:

We’ll talk about a few Web sites you may have heard of – Facebook, Twitter, LinkedIn, YouTube – as well as a few others, with an eye towards harnessing them to develop a sensible strategy for extending your organization’s brand or mission online.

Why me?

Good question indeed. I’ve built my business not on social media, but on the smart Web site design, usability, accessibility and content management, and that’s what I do best.

On the other hand, I also feel passionately about taking a no-nonsense approach to whatever it is you’re doing online, and that includes social media. I also know as much about social stuff as anyone in Maine.

I first bumped into Twitter in March 2007 while attending the South by Southwest interactive conference in Austin, Texas (which I call the Superbowl of Web Design). I twitter up a storm as @portlandhead and maintain @pemaquid (for the biz) and @Bluezberry_Jam (for my band; I play bass in my “spare time”).

I’m also the first (and to my knowledge, still the only) Maine Web designer to have developed Facebook apps. Pemaquid has done four: Bluezberry Jam, Portland Diner, Jenny’s Cards and Lost on Liftoff.

Editor’s note, 3/28/09: since creating this post, I’ve learned of another Mainer who’s created Facebook apps.

Fun Facts

Here are a couple fun facts about social media, to help you understand why it’s so important to use them effectively:

• 5 of the 10 most popular Web sites are social networks
• 3 billion minutes are spent on Facebook each day
• 13 hours of video are uploaded to YouTube every minute

All that and more coming up April 7. See you there!

In the meantime, there’s a comment box below. You can use it. So give me your questions. What would you like to learn?

Spending a little quality time beefing up the long, neglected social presence of Pemaquid. Here’s a rundown:

Pemaquid Zone (FB)
Pemaquid Fan Page (FB)
Twitter: http://twitter.com/pemaquid

You can also find me tweeting at:
http://twitter.com/portlandhead

I think we do a pretty spiffy job cranking out sites, but are there other people practicing great Web design in Maine? Ayuh!

Would like to see more!

Let’s get a conversation started about Web design, Web sites and technology in Portland, Maine.

…but this is a true story. I swear on a stack of Facebooks.

The other day, Sarah Hines, Our Creative Services Coordinator, after much prodding, linked to me. No big deal, right? Well, when browsing her contacts I came across Glenn Skutt. Glenn is someone I used to know more than a decade ago when I worked at Virginia Tech. His wife and mine were in the local community band together; that was the (very slender) thread that linked us.

I linked to Glenn, telling him I was now in Maine and was building Web sites with Sarah. He replied saying he went to school w/Sarah’s mother, and was starting a new startup company called VPT Energy Systems which, by the way, needed a new Web site. Kudos, to you, LinkedIn, I guess your system really works!

But wait, this is where it starts to get really weird.

Glenn mentioned that his partner, Jack Lesko, was vacationing in Maine that very day. To make a long story short, we found out he was old college buddies with the neighbor RIGHT ACROSS THE STREET!!

Sarah and I rushed over to the neighbor’s and asked for the guy from Virginia Tech. I thought they were going to choke on their coffee.

A truly amazing day, a truly small world, and a truly unbelievable set of coincidences. Timing is everything, but this is incredible.

Sincerely,

Rob Landry
Pemaquid Communications, LLC

p.s. Yes, we’ve launched a modest new site for VPT Energy Systems – more on that soon.

A social component seems to be leaking into every Web site and online app these days. Bumped into BuddyPress the other day, which seeks to tie those features into the popular WordPress blogging app. Intriguing idea; will have to keep an eye on it.

Technological solutions need to be simple – drop-dead simple – to be successful. If we want to make our apps accessibile to everybody, then we need to eliminate the learning curve.

Let’s pick on content management systems. There’s Drupal, Expression Engine, SilverStripe, Django, TextPattern… the list goes on and on.

They are all great tools for managing content. On the other hand, you need to have a bit of savvy to use them. Take Drupal, for example. It’s a powerful and flexible framework, but I wouldn’t turn it over to the marketing guy and walk away (I know, I used to be the Marketing Guy).

For decent interaction design for Everyman we can look to social networking sites. Facebook and Twitter are easy to use. In the case of Twitter, there is a very simple core feature set that’s fine for most folks, but just below the surface there are a ton of other goodies that experts can put to use when tweeting. That’s the hallmark of a killer app.

So when creating successful interaction design, start with simple – and keep it that way.

Seems like everybody is Twittering these days (or at least everyone in the wonderful world of Web).

For the uninitiated (unindoctrinatred?) Twitter is a service that let’s you tell your buds where you are and what you’re doing in up-to-the-minute detail (emphasis on “minute” as in ‘my-NOOT’). You can post to your Twitter via a cellphone text message and your pals subscribe to be notified when you “twitter” (verb). You can “follow” the tweets of others, having the site alert you by cellphone when friends update their accounts.

It’s this “text-message-broadcasting” that makes Twitter unique.

I’d always been of the opinion that all this twittering is not especially useful, and that instead of making life easier it adds an unnecessary layer of complexity. I recently had the perfect opportunity to test that assumption: the 2008 SXSW conference in Austin, Texas. I knew some folks who were going to attend and Twitter seemed like the perfect way to stay in immediate contact as we fanned out across the cavernous conference facilities.

At that it worked reasonably well. “Panel in Ballroom A rocks! – u should b here” or “I’m coming down from the second floor – meet me at the 4th Street entrance and we’ll go to lunch” were typical posts. On the other hand, I concluded that I could have easily survived – as I have for many years – without the tweeting.

There’s a certain tyranny about using Twitter. Ostensibly, one of the biggest reasons to use Twitter is to let your pals know where you are or what you’re thinking in up-to-the-minute fashion. So you can easily fall into a post-early-post-often-vortex in order to keep friends informed (otherwise, after all, they might think you’re dead, and come to look for you at your last-twittered location).

Many technological tools are like this. There’s a tantalizing enticement to do something you’ve never been able to do before (“Cool, I can send a single text message to a Web site and it can alert all my friends? Dude!”). We spend a lot of time in front of our computers… because we can (I’m guilty as charged). We use devices that save us time – but if we then fill up that newly-found free time with activities that aren’t very meaningful, our quality of life goes down, not up.

There’s a usability message here: before adopting a new technological device or app we should take a serious look at whether these tools truly help make our lives easier and better – or merely different.

Gettin’ on a Big Ol’ Jet Airliner later today to head to the biggest, baddest scrum of Web-slinging early-adopters the world has ever seen.

Yep, SXSW Interactive ’08.

Two years ago, there was blogging. Last year, online video. This year it’s… (you guessed it)… All Things Social.

I’ll be reporting live.

Are you like me? Always late on the draw sending cards around the Holidays? We’re here to help.

Pemaquid has designed a Facebook app called Jenny’s Cards (you must have a Facebook profile to view). You can use it to send a little last minute Christmas cheer to all your friends (all of your friends are on Facebook, right?)

In addition to Holiday cards, you can send your Facebook pals Birthday cards, Thank Yous or just-plain-simple note cards. The card graphics are done by annie|catherine designer stationery, a Pemaquid Client whose site we redesigned earlier this year.

We rolled out this app after Thanksgiving for two reasons: to test how “infectious” this type of viral marketing can be, as well as to help a Client promote their products (there are links to the annie|catherine Web site in the app).

So far folks from Far East Asia to Down East Maine have used the app (Facebook has 50 Million + members worldwide) and annie|catherine is seeing traffic flow from the app to their site.

Done right, Facebook apps are an excellent way for businesses to extend their brand.

Pemaquid’s adventures on Facebook are the subject of a story in today’s Portland Press Herald (Just my luck, I got a haircut the day after they took the photo, and no, you won’t see it here).

Thanks to my Facebook buddies Wendy Clark (Portland Diner logo) and Jennifer Ecker (Web design) for their help in creating Pemaquid’s Facebook apps. Thanks also to Facebook friend Justin Ellis (PPH reporter who wrote the story), who gave us a very “honorable mention”.

Our apps mentioned in the story:

• Portland Diner
• Lost on Liftoff

More are on the way. Stay tuned…

Ladies and Gentlemen… we have Liftoff. Lost on Liftoff. (Sorry, I just couldn’t resist.)

Pemaquid Communications premiered a brand new Facebook app for Lost On Liftoff, one of Portland, Maine’s hottest local bands, @ the techMaine conference a few days ago.

Go here to add the Lost On Liftoff app if you have a Facebook profile.

The idea is pretty simple. Once you add the app, it puts a “badge” on your Facebook profile, along w/a player created in FBML (that’s “Facebook Markup Language”) that allows you to play your favorite Lost On Lifoff song from their latest album, Mixtape Blackouts. You can change the favorite song if you like and invite other friends and fans to add the app to their profiles.

For the band, it’s viral marketing at its best. Pemaquid launched (no pun intended) the app just a few days ago and – through the power of Facebook’s social graph – it already has several dozen people using it.

Lead singer Walt Craven did the amazing album artwork and is working with us to redesign the group’s Web site.

Rock on!

Facebook apps continue to take the online marketing world by storm. For the uninitiated, a Facebook app is kinda like a widget that FB members can add to their profiles.

Pemaquid has several under development now. We’re the first Web design company in Maine (and so far, still the only one, though competitors are starting to get a little jealous) to have developed 3rd-party Facebook apps.

A good example of an app is Portland Diner (you’ve got to be logged into Facebook to see it, though there is a stand-alone site).

Why is this so important to marketers? One word: eyeballs.

Some of these FB apps have millions of members using them, so they become attractive advertising vehicles. Of course, you have to position things carefully so that the advertising message doesn’t cause the user experience to be a drag.

I’m going to be giving a presentation on Facebook apps at the MESDA techMAINE Annual Conference tomorrow. If you’re curious to learn the basic ins and outs come on down and check it out.

This just in from Techcrunch: MySpace is apparently saying “me too” to the Facebook Platform. According to Techcrunch, the MySpace Platform will launch in about a week’s time.


Since the Facebook Platform launched in May, more than 5,000 third party developers have created “Facebook Apps” that Facebook users can add to their profile (Pemaquid has built one called Portland Diner – a restaurant guide for southern Maine). Some apps have well north of a million installed users, and the implications for marketers (er, and other social netoworking sites) are obvious.

Google is also preparing to get in the game.

If your want to position your brand to a young, smart, tech-savvy crowd, figuring out these open platforms – the Next Big Thing – should be on your agenda. Pemaquid is the first developer in Maine to have created apps for these open platforms, so contact us if you’re looking to make them a part of your Web strategy.

The Portland Press Herald interviewed Pemaquid Communications’ Rob Landry (Principal) and Sarah Hines (Creative Services Coordinator) for an article in Monday’s news on social netoworking and related Web sites like Facebook and MySpace.

Pemaquid Communications is the only Maine Web developer to have created a Facebook app. Reader’s of this space know it’s called PortlandDiner.com.