Archive for the 'Portland Press Herald' Category

Open House @ 28 Maple Tuesday evening

Monday, May 18th, 2009

Just a little reminder about our soiree Tuesday…

Open House/Social

May 19th 5:30 – 8:30pm – Free pizza, beer and wine provided by Portland Pie (our landlords; they run their business out of the ground-floor space. We’re up on the top – 3rd – floor). Map »

RSVP through Facebook

Picture of office space - 28 Maple St.

Staff writer Avery Yale Kamila has a great piece on coworking in the Maine Switch featuring Pemaquid Communications and our endeavor to create a coworking space at 28 Maple Street, what we sometimes jokingly refer to as the “Fab Lab”.

Coworking Links

Photos of 28 Maple Street (Flickr) – taken recently when it was occupied by the previous tenant, a Portland ad agency.

Coworking Survey – Take our quick survey and let us know what you’d like to see in a coworking space here in Portland, Maine.
Coworking Wiki – share ideas on coworking with people who are operating similar spaces in other cities.

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Portland – the Way Web Should Be

Monday, January 19th, 2009

Editor’s note: this was originally published on the Portland Press Herald’s NXT blog as a guest post.

To begin a story about Web design in Portland, Maine, I’ll start in the Atlanta airport.

That was where, while I was waiting to board the connecting flight that was to take me to the 2007 SXSW Interactive conference, that I found myself standing next to Andy Clarke. He isn’t exactly a household name, but in the world of Web, Clarke – an expert on CSS and a member of the Web Standards Project – is a rock star (he even actually looks like a rock star, a cross between someone from the British Invasion and Austin Powers. He’s got style).

Clarke was on his way to be a speaker at SXSW. We struck up a conversation, and he inevitably asked where I hailed from.

Portland, Maine, I told him, was where I ran my little Web design outfit, Pemaquid Communications.

Clarke was polite, but shot me a look of surprise that seemed to say ‘Portland, Maine? They build Web sites in Portland, Maine? I thought you guys were all lobstermen and lumberjacks.’

But really, why wouldn’t you want to build Web sites from Portland? You’ve got great geography (the sea, the mountains, the lakes, the woods) and great meterology (it’s a four-season town, you don’t bake in the summer and I don’t mind the snow in the winter, though your mileage may vary on that score!). It’s a great indoor-outdoor town. Oh, and there are plenty of great coffee shops with free wi-fi.

In short, the scene here is very conducive to creative thinking!

In the wonderful world of Web, it’s pretty easy to set up shop anywhere, and collaborate with Clients and team members hither and yon. There’s Basecamp for project management, Adium and Skype for real-time collaboration, Facebook, LinkedIn and a little thing called Twitter for networking (I found out Justin was looking for guest bloggers via his tweet on the subject).

A decent foundation has been laid in Portland for a vibrant Web community. Joe Michaud built MaineToday.com from scratch into a cutting-edge hotspot for online journalism, winning awards against much larger media companies. MaineToday alumni have gone on to make an impact. Justin Davis’ group at Portland Web Works manages VisitMaine.com, the site of the Maine Office of Tourism and one of the best tourism sites in the country. Frank McMahon is now a successful photographer and podcaster whose products include the popular Rumor Girls. (Full disclosure: I’m also one of those alumni).

There are also pockets of creativity at the University of Southern Maine, if you know where to look, and the Maine College of Art is cranking out great graphic designers who now have a keen sense of digital media and who are making an impact. That’s just the tip of the iceberg – apologies for all the things I’m leaving out.

So what do we need to make Portland a hub for Web creatives? We need community. To build community, I think we need to do two things:

Strengthen the skills of the people who are already here. Local Web heads should do what they can to support improvements in the digital media programs at USM, MECA and Southern Maine Community College. We should also develop “continuing education” programs – think regular meetups, BarCamps and labs.

Attract the techies who aren’t here. Right now that’s a big challenge for P-town. Sure, we’ve got loads of fresh air and our fair share of culture. Heck, they say we’ve got more restaurants per capita than anyplace outside of San Fran – that ought to count for something! Even so, though top flight Webslingers can work from anywhere, but there’s still a desire to get together with like-minded individuals in meatspace, and right now Portland is rightly seen as a little isolated in that regard. So we need to “connect the dots” in terms of the folks who are already here (see previous paragraph) so we’ll be able to more noticeably display visible signs of Web life to those viewing Portland from afar.

Can we connect the dots and build a world-class Web community? I think we can. I see subtle signs that the cells are coming together. What do you think?

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10 New Year’s Resolutions for Portland’s Digital Creatives

Monday, January 5th, 2009

Editor’s note: I originally wrote this piece last week for the Portland Press Herald’s NXT blog.

Nothing is going to come easy for Portland’s digital creatives in 2009. Every day will have to count. Here are my suggestions (resolutions, if you will) for making it in the coming year:

Keep your overhead low – this is not the time to fritter away your cash flow on things you don’t need. Daily $3 lattes are out (I know, this will be hard) and learn to love rice and beans – you’ll be glad you did (and you’ll be healthy).

Offer something of value - to get noticed you have to provide something worthy of consideration. Seems simple enough, but remember, people have to understand the value of the service you’re offering them. It has to be crystal clear.

Be a Problem Solver – Find a need and fulfill it. Be relevant. In 2009, don’t do something “just because”. Those who succeed will find ways to make themselves useful to clients.

Refine your elevator pitch – who you are and what you do – and how that’s better – should roll right off your tongue, in two sentences or less. And it should strike a chord.

Build up your base – The best place to look for business in 2009 is towards your existing clients. You understand their needs, and they trust you. Offer useful suggestions to help them get through a tough year, and they’ll help you.

Keep it real – Sock puppets didn’t cut it in 2000 (we realized there’s no “New Economy” – just an Economy), and idle Twittering won’t get the job done nearly a decade later. Provide a real, sustainable service. Keep the buzzwords out of your lexicon; they are a smokescreen used by those who don’t know what they are talking about.

Ride the wave – On the other hand, find out all you can about the latest trends (we’re back to Twitter here) and try to understand how your business, and your clients, can benefit from them. In the last few years we’ve seen a succession of new digital media: blogs, online video and social networks. Prediction for 2009: keep an eye on Google’s Android open source operating system for mobile devices.

Challenge conventional wisdom – If most people are zigging, and you see that zagging makes more sense – do it! Don’t be afraid to be controversial and talk it to a different perspective, if you believe strongly. If you’re right, people will eventually come around, and by then you’ll own the idea.

Be in it for the long haul – Have a plan and work your plan, day in and day out. Be consistent. Suit up to play ball every day. There are no overnight success stories – only tales of hard work and lots of midnight oil.

Be undeniably good – This is Steve Martin’s advice to anyone who wants to make it in any field. Be so good you can’t be ignored. That takes hard work.

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In an ice storm, make your Tweets count…

Monday, December 15th, 2008

Friday’s ice storm proved to be an interesting case study in how folks are using Twitter to get the word out (or not).

I was awakened that day by my iPhone, which received this tweet from the State of Maine’s Twitter account @ http://twitter.com/www_maine_gov. I follow it for this very reason – to get citizen alerts on emergency conditions (kinda like the “Emergency Tweetcast Network”).

I haven’t been keeping track, but it seems like their follow count has increased quite a bit over the weekend.

I also follow @WCSH6 and @PressHerald on Twitter, and it was interesting to see how these conventional media outlets used the service. In terms of providing news-you-can-use, IMHO the results were not great, though @PressHerald came through at times.

Here are some example tweets from conventional media over the weekend:

Good:

http://twitter.com/PressHerald/status/1053143263

Yes, OK, fair warning. I’ll be careful out there.

http://twitter.com/PressHerald/status/1053778059

I feel bad for them; at least I know it’s a bad idea to run my generator in the basement.

Bad:

http://twitter.com/PressHerald/status/1055263330

Yes, lots o’ folks are w/o power. But that doesn’t help me much. Tell me where the downed power lines are, the large traffic accidents, what local authorities are saying to people in their respective communities about ETA of electricity.

http://twitter.com/WCSH6/status/1053509213

I could’ve guessed that. But I’m in my car on my mobile device – where are those roads?

http://twitter.com/PressHerald/status/1053582227

Street flooding? Where?!?

http://twitter.com/WCSH6/status/1052326387

Really?!? Drivers are sliding around? How about telling me where those roads/accidents are so I can avoid them?

http://twitter.com/WCSH6/status/1053359047

No shit, Sherlock!

If you’re going to tweet, please make it useful. If your mission is to provide information to the public, make sure that tweet contains actual information. Please don’t tweet and say, in essence, “go to my Web site for complete coverage”. A lot of folks had mobile devices that worked (the AT&T network was rock solid for me and my iPhone) but could not get to the ‘Net (my tweet peeps and I were hard pressed to find it all day Friday – I hear Portland coffee shops were crowded).

So, to news outlets: Don’t try to drive me to your Web site b/c your advertisers need pageviews for your banner ads. Gimme some news on the spot! If you don’t, I’ll gravitate towards others who will fulfill that need.

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You go, Joe!

Sunday, May 11th, 2008

Last weekend marked a milestone for those of us involved in the online world here in Maine. Joe Michaud, who had led MaineToday.com for the last dozen years, stepped down at the end of April, and many MaineToday “alumni” were on hand at Ri Ra last Friday to wish Joe well (Ellen Kanner, an old co-worker who now is a Web designer at Dartmouth, even came down from Hanover).

Folks who spent time working under Joe’s leadership have gone on to form successful, influential Web businesses in the area: Franklin McMahon (former MaineToday.com Creative Services Manager) now has a well-known photography and podcasting company; Justin Davis now heads Portland Web Works, a Pemaquid competitor whose Clients include the Maine Office of Tourism; and (because I like to enumerate things like this in groups of three) I’ll throw myself in there as well.

Way back in the mid ’90′s, when we barely knew what a “browser” was, Joe and a small team at the Portland Press Herald created a skunkworks to try to figure out this “Internet thing”. What developed was a series of Web sites that coalesced to form MaineToday.com. Under Joe’s leadership, MaineToday won many awards, often against larger competitors, and became known as a standard-setting creative force in the mostly bland world of online newspaper publishing.

We were always testing boundaries. I remember covering the 2000 election from the studios of our television partner, WMTW. My job was to post up-to-the-minute blurbs to the MaineToday site about the local, regional and national returns coming in that night. It was pretty radical for a newspaper to have someone publishing on the spot with very little editorial oversight. We didn’t call it blogging back then, but that’s exactly what we were doing.

Now Joe is hanging out a shingle as a consultant to said newspaper industry – and they really need to hear from someone like him. Newspaper ad revenue continues to erode, and those dollars are not migrating to publishers’ digital facsimiles of the printed word. Newspapers’ core revenue centers have continued to lose out to online competitors like Craig’s List (want ads), Cars.com (automotive ads) and Zillow (real estate ads).

My take is that it won’t be long before the creative destruction precipitated by the Internet drives newspapers to the same fate as encyclopedia salesmen. However, if there’s anyone who can help smart publishers figure out how to best take advantage of their remaining assets – strong brands, relatively large audiences and strong advertiser relationships – it’s Joe Michaud.

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