Pemaquid Communications

We are hard pressed to do all the work ourselves these days, but are willing to do so until we find just the right person. Are you up to the task?

We are looking for the next Front-End Superstar to join our team. We are in Startup Mode. The ideal candidate for this position thrives in an idea-driven culture, is “always on” and in tune with teammates, is as resourceful as 007 and has a will to win like Mean Joe Greene.

In this position, you’ll be creating the graphic design, xHTML and CSS for some of the biggest and best-known companies in Maine and beyond.

Requirements

• You have solid experience w/W3C compliant, cross-browser compatible xHTML and CSS-based layouts
• When it comes to graphic design, you are Fully Loaded (Photoshop, Illustrator, etc.) and use those tools creatively
• You possess a strong knowledge of design basics and principles
• You understand the WAI Accessibility Guidelines and Section 508 compliance
• You understand what Progressive Enhancement means w/o googling it before the interview
• You can spot a 1px difference at a glance (and it makes you twitch)
• You suck down new technologies like Gatorade

Extra Credit

• Flash
• PHP
• You know the difference between YUI, jQuery, Prototype, Ext, and Moo Tools, and you know X is better than Y and Z is terrible.
• You know your way around a server control panel (not just FTP)
• You have an inner calling to program for the iPhone.

About Us
Pemaquid Communications, LLC combines great visual design w/easy-to-use content management systems to create solid interactive Web sites that provide a great user experience. We a leading designer of sites that meet W3C Accessibility guidelines, adhere to Web Standards, are cross-browser compatible and produce valid xHTML and CSS. We are not graphic designers or programmers (though we do those things) - we are Interaction Designers.

Our goal is to create joyful, useful online experiences for our Clients and their customers.

Pemaquid Communications has scored three nominations for techMaine’s annual Best of the Web Awards. Pemaquid tied for the most nominations of any Maine Web design studio. The nominees are…

annie|catherine.com
Best e-Commerce Site

The site features exquisite stationery for any occasion, along with fine art prints, calendars and something racy called Go-Go Wrap! The company manages over 200 product listings in more than a dozen categories, along with order tracking and fulfillment, through a custom version of Pemaquid’s Commerce Manager.

More about annie|catherine »

MidcoastMaine.com
(Southern Midcoast Maine Chamber)
Best Non-Profit Site

This site draws out the visually appealing nature of this part of the Maine Coast. For many Internet searchers, the site is a tourist gateway to the region and it was very important to the Chamber that the site, through its look and feel, compare favorably to similar sites for more well-known Downeast destinations.

More about MidcoastMaine.com »

The Big Easy - www.bigeasyportland.com
Best Arts & Entertainment Site

The Big Easy is Portland, Maine’s premier night spot. The club wanted a new Web site that rocks as loud as they do. The Content Manager allows easy-self-publishing of upcoming events as well as multiple Photo Galleries of local bands in action on its stage. The design really makes you want to be there!

More about The Big Easy »

Best of the Web award winners will be announced at techMaine’s Gala, taking place May 20th @ the Eastland Park Hotel Ballroom.

Last weekend marked a milestone for those of us involved in the online world here in Maine. Joe Michaud, who had led MaineToday.com for the last dozen years, stepped down at the end of April, and many MaineToday “alumni” were on hand at Ri Ra last Friday to wish Joe well (Ellen Kanner, an old co-worker who now is a Web designer at Dartmouth, even came down from Hanover).

Folks who spent time working under Joe’s leadership have gone on to form successful, influential Web businesses in the area: Franklin McMahon (former MaineToday.com Creative Services Manager) now has a well-known photography and podcasting company; Justin Davis now heads Portland Web Works, a Pemaquid competitor whose Clients include the Maine Office of Tourism; and (because I like to enumerate things like this in groups of three) I’ll throw myself in there as well.

Way back in the mid ’90’s, when we barely knew what a “browser” was, Joe and a small team at the Portland Press Herald created a skunkworks to try to figure out this “Internet thing”. What developed was a series of Web sites that coalesced to form MaineToday.com. Under Joe’s leadership, MaineToday won many awards, often against larger competitors, and became known as a standard-setting creative force in the mostly bland world of online newspaper publishing.

We were always testing boundaries. I remember covering the 2000 election from the studios of our television partner, WMTW. My job was to post up-to-the-minute blurbs to the MaineToday site about the local, regional and national returns coming in that night. It was pretty radical for a newspaper to have someone publishing on the spot with very little editorial oversight. We didn’t call it blogging back then, but that’s exactly what we were doing.

Now Joe is hanging out a shingle as a consultant to said newspaper industry - and they really need to hear from someone like him. Newspaper ad revenue continues to erode, and those dollars are not migrating to publishers’ digital facsimiles of the printed word. Newspapers’ core revenue centers have continued to lose out to online competitors like Craig’s List (want ads), Cars.com (automotive ads) and Zillow (real estate ads).

My take is that it won’t be long before the creative destruction precipitated by the Internet drives newspapers to the same fate as encyclopedia salesmen. However, if there’s anyone who can help smart publishers figure out how to best take advantage of their remaining assets - strong brands, relatively large audiences and strong advertiser relationships - it’s Joe Michaud.

About a year ago I had a mid-life crisis. I pulled out my bass guitar, which for years had been gathering dust under the bed in the spare room, and looked to join a blues band. Fortunately, I didn’t have to look far.

I play bass and sing backing vocals (badly) in Bluezberry Jam, a great group of folks here in Portland, Maine. My band mates are: Myra Robinson (vocals, percussion), Dave Collins (vocals, guitars), Rudy Gabrielson (keyboards, harmonica, percussion, electric dulcimer, vocals) and Rick Cormier (percussion).

They are all more musically gifted than I am, but I make it up by leading one of the most talented Web design studios in Maine.

In my spare time I recently rocked out an updated site for the band. It uses the Pemaquid Content Manager for self-publishing content. I had some fun w/creative copywriting and design, and it’s got a lot of Pemaquid’s typical interactive goodies, including accessible sliders and photo galleries.

We hope you find it musically delicious! Hope to see you at a gig soon…

The Big Easy, located at 55 Market Street in the heart of Old Port, is Portland’s premier music venue. Club owner Ken Bell was looking for a hip new look that would give folks a great way to easily look up upcoming shows. More importantly, he wanted a way to easily self-publish photos, calendar listings and links.

So, we rocked until our fingers bled onto our mouses and created a new look that we hope makes you want to head downtown. Ken says feedback has been very complimentary so far - thanks everybody!

The site uses the Pemaquid Content Manager for self-publishing of content. Ken & Co. will also be using Pemaquid’s email service for enewsletters.

Your Rockstar Design Team are:

Walt Craven - Graphic Design, guitars (Walt is also the lead vocalist for local band Lost on Liftoff)

The Elusive Dr. Jecker (that’s Dr. Jennifer Ecker, Pixel Surgeon) - Web design, lead guitars, keyboard, harmonica, ukelele

Rob Landry - (yours truly) Interaction Design, Programming, bass, drums, vocals (yes, bass & drums at the same time)

Rock on!

Wow, that didn’t take long! A few days after we posted a message about how only certain folks could post their thoughts - or job postings - on MaineBusiness.com, the MaineToday.com property has retooled and opened things up so that anyone can set up their blogging shop.

Do we already wield that much clout in this town?!?

Nah, the changes were planned. We talked to Carl Natale, MaineBusiness’ Chief Information Innovator (he says he’s not an “editor” or “content developer”) last week. Anyway, it’s nice to see that we can post our own job openings on the site if we like.

Yep, we set up a MaineBusiness blog. Right now I’m looking for a catchy name. Comment if you have any ideas.

The other day I surfed over to the blog on Internet marketing written by Rich Brooks, President of Flyte New Media, and bumped into this job posting.

Interesting read - if you’re a job-seeker, that is. The rest of the business community would find it hard to glean anything useful.

It didn’t take long to find another job posting. During the same week.

Huh? I thought this was supposed to be about Internet marketing.

Funny, I’ve never read Bill Nemitz’ column in the Press Herald and found that he was on the lookout for copywriters. A column like that would never make the light of day.

Things are different at MaineBusiness.com, a title run by MaineToday.com and Blethen Maine Newspapers, according to Carl Natale, the editorial staffer who manages the site’s bloggers. I’ve spoken to Carl and he said he found nothing inappropriate with the post.

I beg to disagree. Shameless self-promotion that doesn’t add value to a site’s core readership should be out of bounds.

I was Carl’s predecessor at MaineBusiness.com, and when I ran the show, I was careful to instruct our columnists (this was back before anyone was a “blogger”) not to use their space to directly promote their business.

MaineBusiness.com’s stock in trade is its credibility. Without it, it’s just another Blogger.com (and I’d hate to see that happen).

Speaking of Blogger.com, Carl says that by the end of the month MaineBusiness.com will be rolling out a new set of blogging tools that will allow anyone to hang a shingle and roll their own blog on the site. If anyone can set up a blog about anything, that’s one way to diffuse the issue. We’ll look forward to that.

Cardiovascular Consultants of Maine provides state of the art heart care to patients throughout the region. Based in Scarborough and with facilities in Augusta, Waterville, Sanford and Farmington, their goal is to be known as the preeminent full-service cardiology group serving Northern New England.

They approached Pemaquid recently with a story that’s not uncommon: a staff member had set up their site several years ago, but things had evolved to the point where it was difficult to manage the information quickly and in an organized fashion.

Problem solved. Pemaquid created a design that, among other things, features an online resource library on heart health, heart disease prevention and the meaning of cardiovascular terms (think “Cardiomyopathy”, “Coumadin” or “ACE inhibitors”) that are important to people undergoing cardiac care.

Pemaquid provides ongoing content updates for CCM, as well as Web hosting services, and as with all our Clients, we focus on speed as well as design execution. April Donovan, Cardiovascular Consultants’ CEO, says we’re hitting our marks:

I find Rob Landry and his staff to be responsive, professional and reliable. They listen to our needs and offer innovative solutions through great design and quick delivery.

It’s been a pleasure working with April, Elise Plummer, Samantha Smith and all at Cardiovascular Consultants of Maine, and we look forward to working with them for a long time to come!

I surfed over to a certain Maine Web site the other day and found that it had been redesigned. Here is the site navigational structure:

Can anyone tell me with 100% certainty what those items represent?

Therein lies the problem. You can’t tell what you’re going to get when you click (you can’t even tell that you can click). The only hint that this is the site navigation is that it is positioned in the spot where, if you’ve surfed for any length of time, you know that navigation is usually found.

Here’s the site, btw, if you’d now like to see that nav positioned within the overall layout.

(I don’t mean to pick on Downeast. They’re a great company and their Web site is far better than the previous version. I’m just using their site to show how you can improve the user experience on sites you design.)

Navigation is best as text. Text that is unambiguous. “About” is more effective than “Who We Are“.

Lo and behold, when you mouseover the nav on this site in question, you see a… word.

There are two big reasons why you should use text in you site navigation.

Usability. There’s an excellent book on Web design by Steve Krug called Don’t Make Me Think. In it, Krug points out usability studies show that people usually don’t read Web sites - until they’ve found that article they were searching for - they scan them. Navigational text that is simple and clear supports this scanning activity. With graphics, you have to stop and think (”hmmm… what could a camera mean?…”) This is why icons, unless they are universally understood, are also poor choices for navigational labels on Web sites.

Accessibility. In the example above, if you were visually impaired and came upon this site, there would be no way for you to understand that the images represented the site navigation. It would be much better to place navigational items towards the top of your HTML as a list of text links and to then use CSS to style the list to match your overall design concept.

Web site designs like the one in question point to a larger issue in Web design, which I call The Tyranny of Graphic Design. That’s a topic for another day, but briefly, Web design is not graphic design. It’s interaction design (of which graphic design is certainly a part). In creating Web sites, designers should take care that the graphical design concepts they produce make it easier for people to find what they’re looking for on a site, not harder.

Don’t make me think…

Joe Michaud, president of MaineToday.com, is announcing that he is leaving April 30 to start his own consulting business. Joe says he’ll be focusing on helping newspaper companies change their strategies and is convinced newspaper companies can survive.

If anyone can do it, it’s Joe Michaud, but I am very skeptical.

Back in the day, newspapers were the first true “information companies”. People picked up the Sunday paper for all sorts of reasons: news, sports, classifieds, community calendar, auto ads, coupons - and so on. The newspaper worked b/c it combined all that information in a neat package that was easy to deliver and had something for everyone.

Now, there’s a new place to go to get all the information you need - your computer, connected to the Internet.

Want to know who won Best Actor in 1943? Google it.

Want to know about an obscure topic like domain tasting? Ask Wikipedia.

Speaking of Wikipedia, does anyone still buy encyclopedias anymore? Encyclopedias, like newspapers, provided a wealth of information. Alas, for Britannica salesmen, that information is now easily available online.

There’s an article in this morning’s Wall Street Journal on How We Get News (in the future). In it, there’s this line:

…in the next decade we won’t use newspapers or television news programs to decide what stories we see each day…

One big key for newspapers going forward is going to be relevance. I know one person who recently dropped his subscription to the Portland Press Herald b/c on his Sunday paper, above the fold, were two headlines - one on Paris Hilton’s release from prison, the other on the upcoming final episode of the Sopranos (this is not a joke).

Newspapers will have to do a much better job understanding what is relevant to their best customers. To make matters worse for them, the Internet is making it easier for small teams to disseminate high quality information that meets or exceeds what can be provided by the local newspaper team. Probably the worst news of all for publishers is that as people spend more time online, advertisers are finding a more cost-effective way to market their brands than through ads in the local paper.

I worked for Joe Michaud at MaineToday.com a few years ago. It was a great experience all the way around. Joe was an innovator, and there were lots of creative people on staff (and then there was me . The main reason I didn’t stick around is b/c I was pessimistic about the long-term prospects for newspapers. I figured they might be gone before Joe retired and I’d have a shot at a promotion.

If anyone can help newspapers succeed in the 21st century, it’s Joe Michaud, and I wish him well. But because of the way people get information these days, I think it’s doubtful the newspaper as we know it will survive. In the near future, I predict publications using content from professional journalists will look quite different than they do today, will cater to narrower niche markets, and will in all likelihood not enjoy the regional monopoly of the local newspaper companies of today.

Are you like me? Always late on the draw sending cards around the Holidays? We’re here to help.

Pemaquid has designed a Facebook app called Jenny’s Cards (you must have a Facebook profile to view). You can use it to send a little last minute Christmas cheer to all your friends (all of your friends are on Facebook, right?)

In addition to Holiday cards, you can send your Facebook pals Birthday cards, Thank Yous or just-plain-simple note cards. The card graphics are done by annie|catherine designer stationery, a Pemaquid Client whose site we redesigned earlier this year.

We rolled out this app after Thanksgiving for two reasons: to test how “infectious” this type of viral marketing can be, as well as to help a Client promote their products (there are links to the annie|catherine Web site in the app).

So far folks from Far East Asia to Down East Maine have used the app (Facebook has 50 Million + members worldwide) and annie|catherine is seeing traffic flow from the app to their site.

Done right, Facebook apps are an excellent way for businesses to extend their brand.

Common Good Ventures is a team of experienced business people applying their professional expertise, their networks and their passion for change to help strong nonprofits realize their potential to accomplish even more for Maine. It’s the kind of work that’s sometimes called venture philanthropy.

CGV came to Pemaquid looking to increase the level of interactivity on the site and find unique ways to enhance the non profit advisory services it provides so well offline.

The result is the Virtual Springboard, an online component to the 90-minute forums where each month a non-profit comes prepared to present a specific challenge to a group of business people and hear their “quick-hit” ideas.

Virtual Springboard allows Common Good Ventures to ‘extend the conversation’ surrounding each month’s forum, allowing panelists (folks who help advise) who aren’t able to participate in the physical space to do so online, as well as to more easily share the ideas generated at each session.

CGV staff are able to update the Virtual Springboards and many other parts of the site on demand, using the Pemaquid Content Manager, Pemaquid’s content management system.

Other features include a Photo Gallery that shows CGV staff and Springboard panelists at work (also handled through the Content Manager). It’s a great way for them to easily showcase what a Springboard - or “Volunteering your Mind” - looks like.

Common Good Ventures’ President, Kristin Majeska, says of the project:

Pemaquid has been wonderful to work with, providing us with many creative ideas.

Well, right back at cha, Kristin. It was wonderful to work with you, Diane Oberbeck, Neal Williamson and all at Common Good Ventures. You and your panelists certainly have many creative ideas of your own! We’re glad to be a part of your success.

A tip of the cap to the Dream Team: Jamie Peloquin (Design Concept), Jennifer Ecker (Web design) and Sarah Hines (Creative Services Coordinator - a.k.a. ‘Air Traffic Control’). You guys rock so loud my ears ring!

Pemaquid’s adventures on Facebook are the subject of a story in today’s Portland Press Herald (Just my luck, I got a haircut the day after they took the photo, and no, you won’t see it here).

Thanks to my Facebook buddies Wendy Clark (Portland Diner logo) and Jennifer Ecker (Web design) for their help in creating Pemaquid’s Facebook apps. Thanks also to Facebook friend Justin Ellis (PPH reporter who wrote the story), who gave us a very “honorable mention”.

Our apps mentioned in the story:

• Portland Diner
• Lost on Liftoff

More are on the way. Stay tuned…

Sorry to bring up the subject of “snow” (but hey! we had flurries in Portland yesterday so I don’t feel too bad).

Pemaquid has launched a redesigned Web site for the Maine Snow and Ice Sculpting Foundation. They are best known for the frosty carvings we’ve seen in year’s past at the Maine Winterfest events in Falmouth.

In addition to a new look, MS&I wanted to be able to quickly and easily update content throughout the site. For that, we installed the Pemaquid Content Manager, our user-friendly content management system.

With it, Foundation personnel can update copy and create photo galleries as needed.

Keep an eye on this site for news about the Maine State Snow Sculpting Championship, taking place February 14-17, and stay tuned for the World’s Tallest Sandcastle.

Ladies and Gentlemen… we have Liftoff. Lost on Liftoff. (Sorry, I just couldn’t resist.)

Pemaquid Communications premiered a brand new Facebook app for Lost On Liftoff, one of Portland, Maine’s hottest local bands, @ the techMaine conference a few days ago.

Go here to add the Lost On Liftoff app if you have a Facebook profile.

The idea is pretty simple. Once you add the app, it puts a “badge” on your Facebook profile, along w/a player created in FBML (that’s “Facebook Markup Language”) that allows you to play your favorite Lost On Lifoff song from their latest album, Mixtape Blackouts. You can change the favorite song if you like and invite other friends and fans to add the app to their profiles.

For the band, it’s viral marketing at its best. Pemaquid launched (no pun intended) the app just a few days ago and - through the power of Facebook’s social graph - it already has several dozen people using it.

Lead singer Walt Craven did the amazing album artwork and is working with us to redesign the group’s Web site.

Rock on!

Facebook apps continue to take the online marketing world by storm. For the uninitiated, a Facebook app is kinda like a widget that FB members can add to their profiles.

Pemaquid has several under development now. We’re the first Web design company in Maine (and so far, still the only one, though competitors are starting to get a little jealous) to have developed 3rd-party Facebook apps.

A good example of an app is Portland Diner (you’ve got to be logged into Facebook to see it, though there is a stand-alone site).

Why is this so important to marketers? One word: eyeballs.

Some of these FB apps have millions of members using them, so they become attractive advertising vehicles. Of course, you have to position things carefully so that the advertising message doesn’t cause the user experience to be a drag.

I’m going to be giving a presentation on Facebook apps at the MESDA techMAINE Annual Conference tomorrow. If you’re curious to learn the basic ins and outs come on down and check it out.

Pemaquid Communications recently designed and relaunched a Web site for annie|catherine, a dynamic duo that produces designer stationery and related accesories from their studio in the Dana Warp Mill in Westbrook, Maine.

Their products include cards for most important occasions - birthdays, holidays, thank yous and other note cards - as well as calendars, picture frames, wrapping paper and prints of the amazing and colorful paintings of Catherine Breer (she’s the “catherine”).

Working with Catherine and her partner, Annie Darling - graphic artists every bit as talented as our own design team - made for an interesting project. Our challenge was to translate the very clear vision they had for the look of the site into something that would be pixel perfect across all browsers.

That’s why making sure the xHTML and CSS was valid was so important. That’s also why we used a “sIFR” (Flash image replacement) javascript to render the page titles in the specific font requested by the Client.

A custom version of our Pemaquid Commerce content management system for e-commerce allows annie|catherine to easily update product images, prices and descriptions, review and process orders and update other site content including Store Locations, Reps, News and Events. They can also create custom promotional pages.

Finally, we developed an easy-to-use e-newsletter manager that allows a|c to send email promotions at will using a simple yet elegant template Pemaquid designed for them.

If you’re looking for great looking designer stationery or fun holiday cards in advance of the holiday season (Gosh! Is it that time of year already?), you definitely ought to surf on over and have a look.

annie|catherine is graciously offering readers of this blog a 20% discount if they enter the promotional code “adcb” at checkout (good through October 31).

MaineToday.com launched a new look last Wednesday - kudos to designer Wendy Clark and company! Very Web 2.0-y (gradients…speech bubbles rollovers…fades…signature mid-blue color for link text…)

There’s a lot of information there w/o getting too busy. Five good-sized images rotate through the marquee space and I especially like the calendar layout (”next seven days”) that will take you to that day’s events w/just one click (rollover gives you a speech bubble w/a featured event w/zero clicks).

One thing that threw me for a bit: it’s not obvious where you click to go to the Portland Press Herald or other newspaper sites in their group. For some reason my eye wasn’t immediately drawn to the “Hey, this look is different!” heading and the newspaper logos there (a little banner-blindness?). I finally did notice the links in the footer of the page.

All in all a great look as MaineToday positions itself as more of a social network user experience.

Bad News: MaineToday.com doesn’t have an RSS feed for news.
Good News: My old boss Joe Michaud says they are on the way and will be built into the next generation of the MaineToday site.

Can’t wait. Netvibes awaits…