I resent my Google overlords
Tuesday, January 20th, 2009Editor’s note: This post is a little off-topic for a blog about Web design, but I’ve been wanting to comment on this for some time.
If you go online in 2009, it won’t take long at all before you bump into Google. There’s the omnipresent search engine, of course. Google has roughly 76% of all search traffic.
But that’s just the beginning, of course.

Want to track traffic to your Web site? There’s Google Analytics.
How about an online advertising campaign? Google AdSense.
Upload a video? YouTube is a Google property.
RSS feed reader? Google Reader.
A Start page? iGoogle
Read a map? Yep, they’ve got Maps.
Hang on…we’re just getting warmed up…
Email? Gmail.
Events? Google Calendar.
Spreadsheets and other documents in the cloud? Google Docs.
A mini-intranet for your small business? Google Sites or Google Apps (the latter brings Sites together with Gmail, Calendar and Docs).
Need a heavy-duty offline search tool? Use the Google Search Appliance to crunch through your document library.
Chat? They’ve got it covered.
But wait! There’s more…(you’re seeing where I’m going w/this?)…
Want to manage your money? Try Google Finance.
Health information? You can use Google Health.
Online purchases can be run through Google Checkout.
Everywhere you look, it’s Google, Google, Google, Google, Google, Google, Google.
Most of these services are free. That’s great if you’re a consumer of information, though it takes the fun out of things if you’re a developer trying to convince a Client to pay you to build something for them.
And all you have to do to gain access to most of these free services is… sign up for an account. That same account can be used to access most if not all of these services.
And so, it’s not far-fetched at all to suppose that Google can glom all this data together to build a very detailed picture of your habits, indeed who you are. And that’s the Holy Grail for any advertising company.
Check out this excerpt from the TOS for Google Health:
I hereby authorize Google to share the health information contained in my Google Health profile(s) in its entirety…
Hmm. My Google Health profile?
Microsoft once had a primary role in our digital lives, but at least a copy of the software on our personal computers couldn’t report back to the mother ship. In 2009, more and more of our data resides “in the cloud” rather than our personal hard drive.
I use Google as much as the next guy – as I’ve shown here, it’s hard to avoid that. But every time I have a choice, I’m going to choose the service that ain’t Google.
The company credo “Don’t Be Evil” notwithstanding, civil libertarians ought to keep their eyes on benevolent Big Brother Google. There’s a lot of information sitting in one place.











