If there’s one thing I’ve noticed in life, it’s that digital creatives, like most people, tend to sell themselves short. When complimented, they’ll say something like “…it was nothing, really…” or “…there are some things I could have done better…”

And some of these people are doing amazing things. I mean, they really rawk! So why don’t they realize it?

I have a theory. I call it my Theory of (creative) Relativity.

In Einstein’s Theory of Relativity, your perception of the laws of physics depend on your orientation in the universe. If you’re a passenger on a starship hurtling through deep space and look out the window you’ll think you’re not moving at all – even though you’re streaking along at the speed of light – because you don’t have a frame of reference.

So it is with our perception of our talents. We live with our talents every day, so after a while they start to seem ordinary, commonplace, mundane.

it’s sometimes easy to feel that we as persons are commonplace, mundane or – on a really bad day – worthless.

Don’t fall into this trap!

Everyone has a special talent – a “superpower”, if you will. Don’t brag, but be proud of what you can do, keep getting better and share it with others.

And when someone pays you a compliment, don’t brush it aside; mark it down. It means you’re on the right track.