Pemaquid Communications

A few weeks ago Pemaquid launched a new Web site for the Maine Health Access Foundation (MeHAF). MeHAF advances its mission through three strategic priorities: advancing health care reform in Maine; promoting patient and family-centered care; and strengthening Maine’s health care safety net.

The goal of our redesign project was to help give MeHAF the online tools needed to share knowledge, publicize the work of its grant recipients and strengthen its position as a thought leader on health care issues in Maine.

When MeHAF approached Pemaquid in January of this year, their Web site was not helping them advance their strategy. For several years they had been using a rigid, hard-to-use content management system that had been built using proprietary programming on an ASP.net platform. The system was balky and hard to adjust to meet changing needs. MeHAF staff had a tough time understanding how to manage the CMS, let alone how to use it to communicate quickly and effectively online.

Pemaquid responded by developing a custom version of our Pemaquid Content Manager, built atop the Django framework. We were able to quickly architect a solution that allowed MeHAF to preserve and migrate all the data from their existing site. At the same time, we were able to dramatically improve their ability to self-publish content on the site. Their page templates are much more flexible and search-engine-friendly, so over time we hope to see their search positioning (already relatively good for relevant topics) improve.

With the new Content Manager in place, MeHAF can update every page on their site – and create new ones – in a way that is easy to manage and is search-engine friendly. They can even easily control naming conventions (i.e. “mysite.com/mysection/mypage”). They can update news and events, and can update the contents of a custom library of Resources.

With a little help from graphic artist Arielle Walrath we updated the look and feel of the site to match design elements from their most recent annual report, designed by Portland agency Pennisi & Lamare.

As with all Pemaquid sites, MeHAF.org is built with bulletproof, cross-browser compatible CSS and xHTML and is structured so it’s easily accessible to folks with visual and physical impediments and who use assistive devices to browse the Web.

The solid base we’ve established also puts MeHAF in position to incorporate linkages to their nascent social networking system, and Django’s Open Source framework will allow us to build an online community for sharing health information through an onsite social network/forum, should MeHAF decide to move in that direction.

Whatever they decide to do next and however they choose to approach it online, the Pemaquid Content Manager will give them a platform that allows their site to easily grow and change along with their online communications objectives.

After building Web sites for more than a decade now, I can say that when you boil it down there are basically four types of people who build most Web sites. And three of them are not the people you want monkeying with your pixels and data, not because they’re incompetent, but because their professional interests and motivations are at odds with what makes for a great Web site.

I submit for your consideration:

Susie Sunshine (The Graphic Designer) . Susie got into design because she likes to work with colors, fonts, layouts and patterns. Designers like Susie get involved in Web design because all her Clients, for whom she already does brochures, logos, letterhead and other collateral, ask her about Web all the time (this is also how a lot of so-called “full-service” ad agencies fall into Web design work as well).

But Susie and her ilk aren’t usually great coders – in fact, they often have an aversion to it – and let’s face it, that’s not what floats their boats. So she ends up building “Supermodel sites”: they look pretty, but they break a nail or break a heel when asked to do anything athletic (interactive).

For a full-featured interactive Web site, equipped with even a simple content management system, Susie’s not your gal.

Sir Codesalot (The Programmer). Sir Codesalot can write a script to do just about anything. He’ll make your Web site sit up, beg and fetch your slippers in the morning. Content management system? Check. Chron job synchronizing online and offline databases via XML export/import schema? No problem.

But programmers far too often create systems that only other programmers could love. They’re often too complex for most people to use easily, and ignore common workflows. To make matters worse, programmers are not trained as communicators, so you often get cryptic error messages or help text that’s unhelpful because it’s chock full o’ jargon.

Sir Codealot will not slay it when it comes to your site.

P.T. Bar-Nunn (The Search Marketer). Search marketers are really good at convincing their Clients to spend money on all sorts of voodoo that may or may not bring people to a Web site (my 80-20 rule of search marketing is that 80% of the practice is drop-dead simple; but that’s a blog post for another day). Then, P.T.’s Clients pay for a monthly report filled with all kinds of statistical metrics on how well – or poorly – they are performing… and justifying more search marketing.

When it comes to actually architecting a Web site however, many search marketers are mediocre – because their focus is on the marketing, not the build. And the problem with that is that even if your search marketing campaign is successful, you could end up bringing people to A Really Bad Web Site, and that’s kinda like being The Boy Who Cried Wolf. People will come to your site based on the search marketing, but they’ll leave once they get there – and they’ll never return. At that point, your entire search marketing budget will be wasted.

Search marketing should be considered when redesigning your Web site, but don’t treat it the marketing as more important than the site itself.

Mr. Clean (The Interaction Designer). An interaction designer takes the psychology of how people browse the Web into account when building a site. He’ll first try to understand who will be using the site and what task patterns they’ll follow when navigating through it. Then he’ll use the appropriate graphic design and programming to support the needs of people visiting the site. Other architectural issues, like the types of content (news, events, job postings, resource libraries, member directories, meeting minutes, products for sale) will be taken into account to fashion a content management system that’s best for the people visiting the site.

If you want a site that gives people a great user experience (and a great user experience sells products, by the way) then look for an interaction designer like Mr. Clean.

This year Pemaquid redesigned the site of the Maine HR Convention for long-time Client Law Publishers of Northern New England. The 15th annual event, held May 11-14, 2010 at the Samoset Resort in Rockport, Maine, had over 700 attendees and more than 150 HR Expo participants, making it one of the largest of its kind nationwide.

The Convention offers high quality education, creative events, and special camaraderie for Maine’s HR professionals. This year’s high-powered keynote speakers included former Maine governor Angus King and employee engagement expert Ryan Estis.

Over the years the Convention staff has relied more and more on Web-based information management to keep things organized as the event has grown. With the 2010 redesign Pemaquid developed or adjusted a number of custom content management solutions specifically designed to help keep things organized. Here are some of the site’s key features:

Custom e-commerce. The Convention uses a custom e-commerce app designed by Pemaquid. It allows an organization to register up to six people at a time and calculates their fee based on the number of days each registrant will attend, whether they are participating in the Convention Golf Tournament, and whether they are subscribers of other materials produced by Law Publishers. Registrants can elect to pay via credit card or be invoiced.

Custom event scheduling. With the new content management system we’ve rolled out, based on the Django framework, Pemaquid created a way for Convention staff to designate some of the items on the Events calendar as workshops. This in turn allowed us to offer additional services to registrants regarding their workshop selections.

Registrant profies. Each registrant was entered into the Content Manager, along with the dates they would be attending the conference. That enabled us to customize their user experience in a few important ways and gave Convention staff the ability to better manage registrants.

Workshop selection. Registrants were each given a username and password (which they could change) as part of their profile. This allowed them to log into a members-only workshop selection section of the site where they could choose the breakout sessions they wanted to attend. Registrants had the ability to change their selections at any time, and they could print out descriptions of each workshop they had selected for a “grab-and-go” itinerary.

Headcounts. Convention staff had access to a special page that tallied up the number of registrants who had selected each workshop, allowing them to plan room assignments based on the level of interest.

Resource library. Pemaquid designed a custom resource library which allowed Convention staff to upload Powerpoint presentations, PDFs and other materials to a password-protected section of the site where registrants can log in and download them. Resources are organized by category.

Powered by Django. With this year’s redesign, Pemaquid developed a powerful custom Content Manager built atop the Django framework. In addition to the special features outlined above, Convention staff can update the copy on any page of the site, and they can create new ones, assigning the URL for search engine optimization (”www.mainehr.com/convention/my-human-resources-page”). The Django framework, which is Open Source, enabled Pemaquid to very quickly adjust and create new content management tools for the Convention site tailored to their specific needs.

Last night I gave an overview of content management systems (CMS) in a presentation organized by the Maine chapter of AIGA and held at Wycwah, the coworking space we share at 28 Maple Street. Many thanks to Programs Director Sean Wilkinson for helping with all the arrangements.

The idea was to give designers with limited experience coding a look at some of the many, many different CMS options available, and to touch on a few ways that dynamic content management can affect design decisions.

Plenty of Web design shops have even created their own CMS (Pemaquid has built one that we use both for “standard” as well as e-commerce projects). We’ve recently built one using the Django framework. The bottom line is to understand what’s available and choose the best tool for the job.

Below is a rundown of some of the content management systems that we discussed, as well as a few others worth highlighting.

Get Simple

Lowdown: As the name implies, it’s very simple to set up; no database required (it uses an XML file to store data). A basic template structure (you can alter the HTML/CSS to create new ones). You can only create one kind of page. Open Source.
Good for: Basic sites with limited navigational, content and layout needs.
Sites: Get Simple

WordPress

Lowdown: Easy setup (the “5-minute install” is a claim to fame), plenty of themes that are easy to customize, strong community. Clean admin user interface. Open Source. Perhaps not ideal for custom content needs or interaction design/layout, communities or e-commerce.
Good for: Blogging, subject matter experts, search engine optimization around a topic
Sites: TechCrunch, Scobelizer, Zeldman.com

Concrete 5

Lowdown: A little tougher to install than WordPress; it has a WYSIWIG interface for editing pages; chunks of content can easily be dragged from one column to another. Small developer community; many add-ons must be purchased.
Good for: Simple editing interface is great for non-technical administrators; a good option for lightweight content management needs on sites that may have high page counts.
Sites: Bigelow Laboratory, Kodiak Staff

Joomla

Lowdown: Easy setup (some hosts have a one-click install for it), lots of easy-to-customize themes, more available modules (”extensions”) for managing different types of content. Can be somewhat challenging to create custom extensions for a specific user experience. Admin interface not completely intuitive to novice or non-technical users. Open Source.
Good for: Projects with modest budgets and that don’t require a lot of customization or have specific content needs.
Sites: Maine Marketing Association, Guggenheim

Expression Engine

Lowdown:Feature-rich. Allows page-by-page customization of templates and layout. Core is free, but to obtain many extensions you must pay a $99 licensing fee, and a license for commercial projects is $249. Clean admin interface but unusual lingo (”Weblog”)
Good for: Personal sites for Web design professionals and those with heavy weight on visual design.
Sites: Stuff and Nonsense, Jason Santa Maria

Drupal

Lowdown: Strong developer community. Extensive collection of modules for most content management needs. Supports members-only communities. Plenty of themes, or make your own. WYSIWYG admin user interface for managing pages can be complex and challenging for non-technical or occasional admins to master; admin workflow can be difficult to learn. Interaction design can be time-consuming to customize for a specific user experience.
Good for: High-traffic sites, membership management, online publishing
Sites: Technology Association of Maine, Healthcare IT News,

Django

Lowdown: All right, technically Django is a framework, not a CMS. What’s that mean? A framework is something you use to build a CMS. Django’s framework provides the best performance of all (faster than Ruby on Rails) and it’s code is very modular and flexible: developers can create new modules easily in one section while designers create templates in another, and modules can be “plugged in”. It’s what we currently use at Pemaquid to quickly build custom content management solutions that don’t compromise the look and feel. Open Source.
Good for: high-traffic/high-content sites, online publishing, Web applications, social networks, rapid development of custom content management solutions.
Sites: The Washington Post, Flyfi, Lawrence Journal-World & News (they created it).

Have Clients asked you about the Usual Suspects yet? You know, WordPress, Drupal and Joomla. If not, they will. When it comes to choosing a content management system, most people have heard of these options. They are backed by large, devoted developer communities.

But when it comes to managing the content on your site, there are a lot of options out there.

Tonight from 6-8pm at Wycwah, our coworking space at 28 Maple Street in Portland, I’ll be giving a presentation on a variety of “CMS’s”, geared towards visual designers with an eye towards how a CMS affects the visual design of a Web site interface?

In addition to the Usual Suspects, we’ll take ExpressionEngine, Concrete 5, GetSimple and Squarespace for a spin.

We’ll also take a look at a CMS Pemaquid has built on the Django platform.

This event is brought to you by the AIGA Maine.

Register in advance for $5 or bring $10 to the door. Free gourmet pizza provided graciously by Portland Pie.

A little while ago I said I’d start posting some reviews of good content management systems. Many of you are familiar w/t/Usual Suspects – WordPress, Drupal and Joomla – so I thought I’d start w/a review of something you may not have heard of: Django.

Django was developed by The World Company as a CMS for the Lawrence Journal-World, the newspaper in Lawrence, Kansas. It was developed for the fast-paced, high-traffic news environment and was designed to make it easy to set up and easy to plug/unplug various modules (”apps” or “models” as they are known in Django-lingo).

Incidentally, it was named after jazz guitarist Django Rheinhardt. As a musician myself, I appreciate that.

Django is Open Source. It has been released under a BSD license.

Nifty. But all of you who are looking for a 5-minute install FTW will be sadly disappointed. Django installs are not for the faint of heart. Unlike the Usual Suspects, which are written in PHP, Django was written in Python. It also requires some server administration skills to configure. Fortunately, there are some hosting providers who specialize in Django.

Though it can be a challenge to set up initially, once configured Django is designed so that you can very rapidly plug in different chunks of some pretty sophisticated interactive goodness depending on your needs.

The idea is that you don’t want to be reinventing the wheel for content management with every site. This is known as the DRY Principle.

With a basic, rock solid Django framework in place, Web designers and developers can focus on the fun stuff – a custom look and feel, CSS and extensions to Django’s core functionality.

Django’s great for big sites that need things like member management(w/varying access privileges), events calendars, e-commerce and job applications. In other words, for sites that need more than the simple blog-based content management WordPress provides.

Here’s the lowdown:

Pro

Solid modular code – you don’t have to reinvent the wheel or rewrite most of the bedrock code you’ll need for most sites. You can concentrate on customization. There are models for e-commerce, Google Calendar – you name it.

Speedy setup - no, it’s won’t be speedy the first time you do it. But once you’ve got the knack, it’ll be a breeze.

Plays nice w/Google – Python, Django’s bedrock language, is one of the three “official” languages supported by Google. You can run Django and Python on the Google App Engine – meaning apps you develop will scale easily while they hum along on Google AE’s servers.

Open Source – No licensing fees to obtain, and the codebase is supported by a large – and growing – developer community

Con

Python – Just when you thought you had learned all the code you needed to rule the Web (*sigh*). Once you learn it, however, Python is a “pro” and not a “con”.

Server Administration Skills required – Can you say “shell access”? There, I knew you could. Get ready to cuddle up w/your favorite Terminal app.

Maine Sites Running Django

Flyfi.com – Portland-based, a social-ly, musical-ly site. Formerly Goombah and run by Emergent Music.

Maine College of Art – an application for applying online.

Southern Maine Community College – a personalized information request form.

Django Links

Django Project – documentation, tutorials… and your gateway to the developer community.

Django for non-programmers – Jeff Croft has a great post on the benefits of Django for front-end designers.

Django – Google Code – If you need help, here’s one good place to look.

Django Facebook Group (requires FB Profile) – here’s another good place to look for help, if you’re on Facebook (and everyone’s on FB now, right?)

Django pluggables – apps you can plug into your Django project.

Have you tried the Django tango? What are your thoughts?

The Maine Commission for Community Service works to get people involved in volunteer activities throughout the state. The Commission’s site, at MaineServiceCommission.gov, is the place where they report to the public and their stakeholders how effective they’ve been in achieving their goal.

Last week Pemaquid launched a new and improved site for the Commission. Our main objectives:

Create a more up-to-date, professional image. The creative available from MCCS was limited. It consisted of a logo created in house. We developed a hi-res version of the logo so they could use it in other materials, and then we created the layout and color palette around it.

Improved content management. The Commission stores literally hundreds of reports and publications on the site. They publish events, photo galleries, news releases, and they have a fairly unique way of posting information about goings-on, called Maine Volunteer Fare. That and other content is handled with a custom version of the Pemaquid Content Manager, our home-cooked CMS.

Accessibility. As a state agency, the MCCS must adhere to the Maine’s Accessibility Policy, which sets fairly high standards for meeting the needs of the visually/physically impaired. As always, our intent was to ensure accessibility without compromising the elegance of the site’s design concept. We think we’ve done that.

There are a bunch of other goodies reflecting the latest techniques: the jQuery Cycle plug-in is used to rotate the home page “marquee slides”; and for the first time we used css_browser_selector.js as a means to serve up different styles depending on the browsers (we used it mainly to adjust the navigational font in IE (further reading on CSS browser selector, many thanks to Jen Ecker for dropping this into the codebase).

Executive Director Maryalice Crofton and Public Relations Representative Rochelle Runge are a joy to work with and Pemaquid will continue to assist the MCCS with ongoing content development and by providing hosting for the site (Pemaquid also hosts another Commission site, VolunteerMaine.org). We’re proud to support their mission of fostering community service activities and a spirit of volunteerism in Maine.

There are a ton of content management systems out there (see CMS Matrix). So how do you decide which one is right for you?

In selecting a content management system – or CMS – for your Web site, it’s important to remember that you don’t want to compromise the user experience or the accessibility of your site just so you can slap another page up there.

You also don’t want to become a slave to your CMS; it should work for you, not the other way round. It shouldn’t unduly compromise your ability to organize content on your site.

Some of the most popular systems include: WordPress, Joomla, Drupal, Expression Engine and Silver Stripe (all of these are open source; Silver Stripe was used to create the Democratic National Convention Web site).

At Pemaquid we’ve worked with dozens of these content management systems. Usually, however, we stick with the one we’ve developed ourselves: the Pemaquid Content Manager. The basic package can be installed quickly and inexpensively, but it’s easily customizable.

Are we proud of our little CMS? Yes. Is it the right solution for all situations? No.

Over the next few weeks we’ll take an in-depth look under the hood of some of the most popular content management systems and examine the pros and cons of using them.

A little over a week ago the Pemaquid team launched a new site for Oakhurst Dairy, a venerable Maine company expertly run by Stan Bennett and his family for three generations. The Oakhurst brand stands for high quality, and so we wanted to make sure that Maine’s largest dairy had a Web presence that measured up.

Most importantly, Oakhurst was looking for a better content management system that would give Marketing Director Jim Lesser and his staff more flexibility to quickly and easily update many different types of content throughout the site. We responded by building a custom version of the Pemaquid Content Manager, adding special modules for handling Products, “marquee spots” on the home page (”Nature’s Perfect Food”, etc.) and features on student Athletes of the Week.

Other modules were tailored to Oakhurst’s content needs, and the flexibility of the Content Manager allowed us to easily adjust the presentation of many different types of content, such as the company timeline.

In terms of design, we were able to have some fun with Oakhurst’s wonderful signature “landscape” graphic, a pastoral scene depicting the Maine countryside. We used some advanced CSS to nail the landscape to the bottom of the viewspace in front of a division containing the other content for the page. As a nifty little trick, when you scroll to the bottom of the page you’ll see the sun rise (unless you’re viewing in Internet Explorer 6; unfortunately, IE6 doesn’t support the display of transparent PNG graphics used in the landscape overlay. We used some conditional CSS to detect IE6 and serve up a different version of the scene for that browser).

The landscape graphic is quite a bit larger than we’d have liked (about 538k), but should perform fine for a wide majority of screen resolutions and connection speeds, according to site traffic statistics. And we’re continuing to tweak.

Other unique features include the interactive Products display (fortified with CSS, jQuery and AJAX), and an interactive Job application module that works like an e-commerce checkout and allows job seekers to save a profile they can use to quickly apply for future positions.

All in all, we hope the site is a good example of the wholesome natural goodness of Maine Web design.

We have to tip our caps to CIO Paul Connelly, who runs a well-oiled machine, and especially to Tim Hundt, our contact for project management. Tim kept everything very well organized from start to finish. Oakhurst’s IT staff kept us on our toes and challenged us to do our best work.

We’ve pushed live a new feature in the Pemaquid Content Manager, Pemaquid’s content management system, that allows easier, more flexible sorting.

In the navigation bar for certain content modules, like home page Promos, you’ll see a subnav item called Sort. Click on the link and you’ll go to an interface where you can sort simply by dragging your items to the desired position.

Modules that allow sorting this way include: Promos, Staff Directory, Resources and ad hoc Content. New Content Manager Clients will be able to sort their content this way immediately; existing Clients may need to contact us for a quick adjustment to their Resources and Content.

Enjoy!

Technological solutions need to be simple – drop-dead simple – to be successful. If we want to make our apps accessibile to everybody, then we need to eliminate the learning curve.

Let’s pick on content management systems. There’s Drupal, Expression Engine, SilverStripe, Django, TextPattern… the list goes on and on.

They are all great tools for managing content. On the other hand, you need to have a bit of savvy to use them. Take Drupal, for example. It’s a powerful and flexible framework, but I wouldn’t turn it over to the marketing guy and walk away (I know, I used to be the Marketing Guy).

For decent interaction design for Everyman we can look to social networking sites. Facebook and Twitter are easy to use. In the case of Twitter, there is a very simple core feature set that’s fine for most folks, but just below the surface there are a ton of other goodies that experts can put to use when tweeting. That’s the hallmark of a killer app.

So when creating successful interaction design, start with simple – and keep it that way.

Wordpress 2.6 hit the streets Tuesday.

Download it

The Big Easy, located at 55 Market Street in the heart of Old Port, is Portland’s premier music venue. Club owner Ken Bell was looking for a hip new look that would give folks a great way to easily look up upcoming shows. More importantly, he wanted a way to easily self-publish photos, calendar listings and links.

So, we rocked until our fingers bled onto our mouses and created a new look that we hope makes you want to head downtown. Ken says feedback has been very complimentary so far – thanks everybody!

The site uses the Pemaquid Content Manager for self-publishing of content. Ken & Co. will also be using Pemaquid’s email service for enewsletters.

Your Rockstar Design Team are:

Walt Craven – Graphic Design, guitars (Walt is also the lead vocalist for local band Lost on Liftoff)

The Elusive Dr. Jecker (that’s Dr. Jennifer Ecker, Pixel Surgeon) – Web design, lead guitars, keyboard, harmonica, ukelele

Rob Landry – (yours truly) Interaction Design, Programming, bass, drums, vocals (yes, bass & drums at the same time)

Rock on!

Wednesday I was the guest lecturer at an e-business class at the University of Southern Maine. The students will be working with us on Extreme Makeover – Web Site Edition.

I’m happy to report that no fruit was thrown, and no snores were heard.

In fact I heard a lot of great questions (”Are there any types of projects you wouldn’t take on?” Answer: yes, but not many. That’s for another post.)

One question was inevitable, I suppose: “How do you make money building Web sites in Portland, Maine?” (Remember, this is a business class.)

After being in the Web design business for more than five years, here’s my answer. It might sound corny or trite, but it’s worked for me.

Identify a problem and then solve it. Over and over. Better and better. I started as a mild-mannered (OK, maybe not so much) HTML coder, then one day a Client asked whether I could help them create a content management system. I realized that interactive programming and databases were involved, so I developed the skills to meet that need. Over time Pemaquid has developed Web hosting, e-commerce and search engine marketing services to meet other needs we’re asked about all the time.

Focus on building relationships. Take good care of people, treat them the way you want to be treated and they will take care of you and they will come back to you again and again (See? I told you it was going to sound trite). A significant percentage of our new work comes to us through existing Clients. When someone says to a business contact “You should work with XYZ Web design”, giving you that third-party endorsement, it’s much more powerful and persuasive than just about any other sales pitch you can whip up.

Do those two things, be creative and always on the lookout for new trends in your industry, and the money (knocking hard on wood here) will usually take care of itself.

Common Good Ventures is a team of experienced business people applying their professional expertise, their networks and their passion for change to help strong nonprofits realize their potential to accomplish even more for Maine. It’s the kind of work that’s sometimes called venture philanthropy.

CGV came to Pemaquid looking to increase the level of interactivity on the site and find unique ways to enhance the non profit advisory services it provides so well offline.

The result is the Virtual Springboard, an online component to the 90-minute forums where each month a non-profit comes prepared to present a specific challenge to a group of business people and hear their “quick-hit” ideas.

Virtual Springboard allows Common Good Ventures to ‘extend the conversation’ surrounding each month’s forum, allowing panelists (folks who help advise) who aren’t able to participate in the physical space to do so online, as well as to more easily share the ideas generated at each session.

CGV staff are able to update the Virtual Springboards and many other parts of the site on demand, using the Pemaquid Content Manager, Pemaquid’s content management system.

Other features include a Photo Gallery that shows CGV staff and Springboard panelists at work (also handled through the Content Manager). It’s a great way for them to easily showcase what a Springboard – or “Volunteering your Mind” – looks like.

Common Good Ventures’ President, Kristin Majeska, says of the project:

Pemaquid has been wonderful to work with, providing us with many creative ideas.

Well, right back at cha, Kristin. It was wonderful to work with you, Diane Oberbeck, Neal Williamson and all at Common Good Ventures. You and your panelists certainly have many creative ideas of your own! We’re glad to be a part of your success.

A tip of the cap to the Dream Team: Jamie Peloquin (Design Concept), Jennifer Ecker (Web design) and Sarah Hines (Creative Services Coordinator – a.k.a. ‘Air Traffic Control’). You guys rock so loud my ears ring!

Sorry to bring up the subject of “snow” (but hey! we had flurries in Portland yesterday so I don’t feel too bad).

Pemaquid has launched a redesigned Web site for the Maine Snow and Ice Sculpting Foundation. They are best known for the frosty carvings we’ve seen in year’s past at the Maine Winterfest events in Falmouth.

In addition to a new look, MS&I wanted to be able to quickly and easily update content throughout the site. For that, we installed the Pemaquid Content Manager, our user-friendly content management system.

With it, Foundation personnel can update copy and create photo galleries as needed.

Keep an eye on this site for news about the Maine State Snow Sculpting Championship, taking place February 14-17, and stay tuned for the World’s Tallest Sandcastle.

Pemaquid Communications recently designed and relaunched a Web site for annie|catherine, a dynamic duo that produces designer stationery and related accesories from their studio in the Dana Warp Mill in Westbrook, Maine.

Their products include cards for most important occasions – birthdays, holidays, thank yous and other note cards – as well as calendars, picture frames, wrapping paper and prints of the amazing and colorful paintings of Catherine Breer (she’s the “catherine”).

Working with Catherine and her partner, Annie Darling – graphic artists every bit as talented as our own design team – made for an interesting project. Our challenge was to translate the very clear vision they had for the look of the site into something that would be pixel perfect across all browsers.

That’s why making sure the xHTML and CSS was valid was so important. That’s also why we used a “sIFR” (Flash image replacement) javascript to render the page titles in the specific font requested by the Client.

A custom version of our Pemaquid Commerce content management system for e-commerce allows annie|catherine to easily update product images, prices and descriptions, review and process orders and update other site content including Store Locations, Reps, News and Events. They can also create custom promotional pages.

Finally, we developed an easy-to-use e-newsletter manager that allows a|c to send email promotions at will using a simple yet elegant template Pemaquid designed for them.

If you’re looking for great looking designer stationery or fun holiday cards in advance of the holiday season (Gosh! Is it that time of year already?), you definitely ought to surf on over and have a look.

annie|catherine is graciously offering readers of this blog a 20% discount if they enter the promotional code “adcb” at checkout (good through October 31).

OK, so you’ve decided you want to add a blog to your Web site – a good move since. pound for pound, frequently-updated sites tend to grab higher search engine rankings than their peers who go without. So you download a copy of Wordpress, an open source blog platform that has all the features you’re looking for. Great.

Next, you want your blog to have the same look and feel – theme, if you will – as the rest of your Web site. Your designer cracks open the Wordpress blog in Dreamweaver and gasps at all the PHP code in the templating system. Skilled as she is with HTML, your designer can’t make heads or tails of the CSS or PHP.

Not to worry. Pemaquid has designed Wordpress blogs for a number of Clients. In fact, this blog you’re reading is a Wordpress blog (though an imperfect one – ever heard the one about the cobbler’s children who had no shoes?).

So if you’re looking to add a Wordpress blog (or Typepad blog, or any other flavor), contact us and we’ll get you set up. We’ll do it fast too (48 hour turnaround is doable), if necessary.

As with most things in life, when it comes to content management systems, you get what you pay for. There are a lot of open source solutions out there, including Joomla, Drupal and Plone (interestingly, all three of these Web sites are “dot-org”, not “dot-com”. Hmmm…) Many of these CMS’s are “free”. Just download and go.

Often, that’s when the fun begins.

A “free” CMS is something somebody else built without knowing anything about the people who will use your Web site. They say they are “customizable”, and, yes, they are right. My car is also customizable – if I can just get Ricky Craven’s pit crew to soup it up. You get the drift.

When seeking out a content management system for your Web site, it’s important first to make a list of all the things people will commonly do on your site (post news, events, jobs, upload photos, buy stuff) and make sure the CMS you select will do all of those things well. Most of the open source CMS’s will let you download a copy so you can kick the tires (sorry about the auto-racing pun, it was not intended).

When a Client signs on w/Pemaquid, we’ll go through this process w/you. Then, we can customize our own standard CMS, the Pemaquid Content Manager, as part of the overall design process.