The fine art of working together
Thursday, June 30th, 2011Picking a favorite Client is a little like choosing a favorite offspring – you love them all in their own special way. But annie|catherine design stationery is certainly one of the Clients I like the most. The business run by Annie Darling and Catherine Breer has always had a warm, playful friendly vibe and an amazing creativity that is inspiring. Their work is truly unique; Annie has a knack for saying just the right thing and then translating that visually. Catherine’s art captures life along the Down East coast in a way that I’m sure Gauguin would approve.
I’ve helped them create two Web sites over the years, most recently the current version, which launched earlier this year. Annie, naturally, created the design concept, since she’s really the only person who possibly could have done it justice. Throughout the process I’ve come to understand and appreciate Annie’s attention to detail. She wanted to be very precise with fonts, layout and proportion. I also admire her patience: the annie|catherine site is one of the first in which we installed a new kind of e-commerce system, and while we’re pretty good at it now, there was a bit of a learning curve at the time. Annie handled the bumps and bruises with more grace than I would have if the shoe had been on the other foot. If she could bottle that stuff up and sell it, I’m sure she would make a mint.
I’m proud of the site we’ve built together, and I’ve learned a lot about the creative process and the fine art of working together (I still have a lot to learn). I’m sure it would still be a Very Good Site without the work of Annie Darling. But I’m not at all sure that it would be a Best of the Web award winner.















