Pemaquid Communications

It’s that time of year again, when people take a look back at what they’ve done and take a look ahead. Some, including Yours Truly, still even make New Year’s Resolutions.

Seth Godin has a great post on his blog today that fits right in with that theme. He says people should think about what they’re doing right now and ask themselves if they will be proud of themselves 15 years hence. Do we think these are crazy days? Godin says that’s nothing new:

So stop thinking about how crazy the times are, and start thinking about what the crazy times demand. There has never been a worse time for business as usual. Business as usual is sure to fail, sure to disappoint, sure to numb our dreams. That’s why there has never been a better time for the new. Your competitors are too afraid to spend money on new productivity tools. Your bankers have no idea where they can safely invest. Your potential employees are desperately looking for something exciting, something they feel passionate about, something they can genuinely engage in and engage with.

If times are going to be crazy no matter how you slice it, says Godin, Why Not Be Great?

Sounds like a good Resolution to me.

Leo Burnett, the great ad man, had the same idea, which he put this way:

When you reach for the stars, you may not quite get them, but you won’t come up with a handful of mud either.

And Donald Trump said:

As long as you’re going to think anyway, think big.

To paraphrase The Donald, if you, like me, are going to build Web sites anyway, think big. Stretch a little bit this year:

• If you’re still coding layouts w/table structures, learn some CSS (Your Clients will thank you because their sites will be easier to update and maintain)
• If you’re still creating design concepts that depend on embedding a lot of images into each Web page, again, learn some CSS (Clients will appreciate that their pages are dramatically smaller, load more quickly and use much less bandwidth - bandwidth costs money)
• If you’re not yet writing valid code based on Web Standards, start (Clients will thank you when it becomes easier to maintain the look and feel of their sites across different browsers and operating systems
• If you haven’t learned about Web site accessibility, start reading up on it, and apply to your sites (your Clients, and their Web site visitors with visual and physical disabilities, will thank you for being mindful of their special needs)
• If you think it’s more important to bring people to your site - (search engine marketing) - than it is to keep them there - (Web site design and usability) - please think again (if you don’t, your Clients’ competitors will thank you for sending customers their way as they flee a hard-to-use site)

Here’s wishing you a happy, productive - and Great! - New Year!

Are you like me? Always late on the draw sending cards around the Holidays? We’re here to help.

Pemaquid has designed a Facebook app called Jenny’s Cards (you must have a Facebook profile to view). You can use it to send a little last minute Christmas cheer to all your friends (all of your friends are on Facebook, right?)

In addition to Holiday cards, you can send your Facebook pals Birthday cards, Thank Yous or just-plain-simple note cards. The card graphics are done by annie|catherine designer stationery, a Pemaquid Client whose site we redesigned earlier this year.

We rolled out this app after Thanksgiving for two reasons: to test how “infectious” this type of viral marketing can be, as well as to help a Client promote their products (there are links to the annie|catherine Web site in the app).

So far folks from Far East Asia to Down East Maine have used the app (Facebook has 50 Million + members worldwide) and annie|catherine is seeing traffic flow from the app to their site.

Done right, Facebook apps are an excellent way for businesses to extend their brand.

Common Good Ventures is a team of experienced business people applying their professional expertise, their networks and their passion for change to help strong nonprofits realize their potential to accomplish even more for Maine. It’s the kind of work that’s sometimes called venture philanthropy.

CGV came to Pemaquid looking to increase the level of interactivity on the site and find unique ways to enhance the non profit advisory services it provides so well offline.

The result is the Virtual Springboard, an online component to the 90-minute forums where each month a non-profit comes prepared to present a specific challenge to a group of business people and hear their “quick-hit” ideas.

Virtual Springboard allows Common Good Ventures to ‘extend the conversation’ surrounding each month’s forum, allowing panelists (folks who help advise) who aren’t able to participate in the physical space to do so online, as well as to more easily share the ideas generated at each session.

CGV staff are able to update the Virtual Springboards and many other parts of the site on demand, using the Pemaquid Content Manager, Pemaquid’s content management system.

Other features include a Photo Gallery that shows CGV staff and Springboard panelists at work (also handled through the Content Manager). It’s a great way for them to easily showcase what a Springboard - or “Volunteering your Mind” - looks like.

Common Good Ventures’ President, Kristin Majeska, says of the project:

Pemaquid has been wonderful to work with, providing us with many creative ideas.

Well, right back at cha, Kristin. It was wonderful to work with you, Diane Oberbeck, Neal Williamson and all at Common Good Ventures. You and your panelists certainly have many creative ideas of your own! We’re glad to be a part of your success.

A tip of the cap to the Dream Team: Jamie Peloquin (Design Concept), Jennifer Ecker (Web design) and Sarah Hines (Creative Services Coordinator - a.k.a. ‘Air Traffic Control’). You guys rock so loud my ears ring!

Is it just me or did the Internet (not) seem a little sluggish today from all the excess traffic?

Today is Cyber Monday, the Monday immediately following Black Friday and supposedly the day when e-tailers’ online sales surge like the rush for a Blue Light Special.

Only trouble is, The Legend of Cyber Monday is just that - a myth, concocted by marketing consultants to spur their Clients into Web site upgrades to prepare for a virtual tsunami.

Cyber Monday historically has not been the most popular online shopping day. In fact, according to Business Week, it’s only the 12th biggest sales day online.

That’s not to say your Maine Web site shouldn’t be ready for business today. It’s just important to remember that your site should be ready for business every day.

Naturally, good Web design should be the most important part of your Web strategy, this Monday and every Monday. That’s right, even more important than your search engine marketing plan. Because today - or any day - it’s not going to matter if you’re the #1 result in Google if people click on over and find that your site is hard to use.

See you on Cyber Tuesday….

Pemaquid’s adventures on Facebook are the subject of a story in today’s Portland Press Herald (Just my luck, I got a haircut the day after they took the photo, and no, you won’t see it here).

Thanks to my Facebook buddies Wendy Clark (Portland Diner logo) and Jennifer Ecker (Web design) for their help in creating Pemaquid’s Facebook apps. Thanks also to Facebook friend Justin Ellis (PPH reporter who wrote the story), who gave us a very “honorable mention”.

Our apps mentioned in the story:

• Portland Diner
• Lost on Liftoff

More are on the way. Stay tuned…

From today’s Dilbert:

View larger

Au contraire, mon ami! Usability is the most important piece of your Web strategy. Without it, the money spent on design, programming and especially search engine optimization will be wasted.

More from recent wanderings about the ‘Net:

• Mystery of the flat input buttons in Leopard - explained! - Have you noticed flat form inputs in Safari 3/Leopard? Dominey gives you the skinny.
• No more ‘click to activate’ - soon you won’t have to click to activate that control in the IE browser that makes an object play. Microsoft has licensed the component in question from Eolas. I think we’ll still use SWFObject and UFO, though. (Ajaxian)
• Anatomy of a good Web page (hotlinked image) - good markup, w/t/Cliff notes…
• Foamee - brought to you by Dan Cederholm. Ever wanted to keep track of who owes you a beer - and who you owe? Dan’s app makes it go down smooth. I’m linking you right to the How-to page…

Cheers!

Facebook apps continue to take the online marketing world by storm. For the uninitiated, a Facebook app is kinda like a widget that FB members can add to their profiles.

Pemaquid has several under development now. We’re the first Web design company in Maine (and so far, still the only one, though competitors are starting to get a little jealous) to have developed 3rd-party Facebook apps.

A good example of an app is Portland Diner (you’ve got to be logged into Facebook to see it, though there is a stand-alone site).

Why is this so important to marketers? One word: eyeballs.

Some of these FB apps have millions of members using them, so they become attractive advertising vehicles. Of course, you have to position things carefully so that the advertising message doesn’t cause the user experience to be a drag.

I’m going to be giving a presentation on Facebook apps at the MESDA techMAINE Annual Conference tomorrow. If you’re curious to learn the basic ins and outs come on down and check it out.

Walt Mossberg reviews Leopard, the latest version of Apple’s OS X, in today’s Wall Street Journal. he says it’s easier to use than Microsoft’s Vista. His review illustrates once again that in the digital world, designing for usability will lead to success in the long run. As many as 20% of non-corporate computer sales go to Apple now, up from low single digits recently.

Why? Here’s what Mossberg says of OS X:

…It has proved to be as powerful and versatile for mainstream consumers as Windows, yet easier to use(emphasis mine) and more secure…

It works the same way for Web sites. In the long run, if your site is easier to use than a competitor’s - think Facebook (easy) vs. MySpace (cluttered and clunky) - you’ll win in the long run, even if your competitor has the #1 spot on Google.

The Folks at A List Apart have released the 2007 Web Design Survey. The report, authored by internationally-acclaimed designer Jeffrey Zeldman and CSS expert Eric Meyer, is the first to take a close look at the Web design profession. More than 32,000 Web designers and developers from around the world participated (yeah, this here gent took part).

Download the Survey findings (PDF - 1.7MB)

Some interesting findings:

• Everyone’s got a blog (well, 72.7%, anyway) - regardless of age group or salary range
• More respondents said they were from the Northeastern US than from any other region (This surprised me; maybe all the Silicon Valley geeks were too busy cooking up amazing wonders like this to be bothered with a silly survey?
• 40% reported being unsatisfied at their job - 40%! To me, that’s sad. Life’s too short!

Kudos to A List Apart - for people who make Web sites - for compiling this information about what can rightly be called a “profession”.

Pemaquid Communications recently designed and relaunched a Web site for annie|catherine, a dynamic duo that produces designer stationery and related accesories from their studio in the Dana Warp Mill in Westbrook, Maine.

Their products include cards for most important occasions - birthdays, holidays, thank yous and other note cards - as well as calendars, picture frames, wrapping paper and prints of the amazing and colorful paintings of Catherine Breer (she’s the “catherine”).

Working with Catherine and her partner, Annie Darling - graphic artists every bit as talented as our own design team - made for an interesting project. Our challenge was to translate the very clear vision they had for the look of the site into something that would be pixel perfect across all browsers.

That’s why making sure the xHTML and CSS was valid was so important. That’s also why we used a “sIFR” (Flash image replacement) javascript to render the page titles in the specific font requested by the Client.

A custom version of our Pemaquid Commerce content management system for e-commerce allows annie|catherine to easily update product images, prices and descriptions, review and process orders and update other site content including Store Locations, Reps, News and Events. They can also create custom promotional pages.

Finally, we developed an easy-to-use e-newsletter manager that allows a|c to send email promotions at will using a simple yet elegant template Pemaquid designed for them.

If you’re looking for great looking designer stationery or fun holiday cards in advance of the holiday season (Gosh! Is it that time of year already?), you definitely ought to surf on over and have a look.

annie|catherine is graciously offering readers of this blog a 20% discount if they enter the promotional code “adcb” at checkout (good through October 31).

This just in from Techcrunch: MySpace is apparently saying “me too” to the Facebook Platform. According to Techcrunch, the MySpace Platform will launch in about a week’s time.


Since the Facebook Platform launched in May, more than 5,000 third party developers have created “Facebook Apps” that Facebook users can add to their profile (Pemaquid has built one called Portland Diner - a restaurant guide for southern Maine). Some apps have well north of a million installed users, and the implications for marketers (er, and other social netoworking sites) are obvious.

Google is also preparing to get in the game.

If your want to position your brand to a young, smart, tech-savvy crowd, figuring out these open platforms - the Next Big Thing - should be on your agenda. Pemaquid is the first developer in Maine to have created apps for these open platforms, so contact us if you’re looking to make them a part of your Web strategy.

The Portland Press Herald interviewed Pemaquid Communications’ Rob Landry (Principal) and Sarah Hines (Creative Services Coordinator) for an article in Monday’s news on social netoworking and related Web sites like Facebook and MySpace.

Pemaquid Communications is the only Maine Web developer to have created a Facebook app. Reader’s of this space know it’s called PortlandDiner.com.

Are you one of the many folks out there who wonder what RSS is and why anyone would care? Take a look at this plain-spoken presentation on RSS at Common Craft.

Many of the most popular RSS feed readers available are mentioned; one he doesn’t mention is the one I use and which I recommend: NetVibes. You can get NetVibes here.

Having an RSS feed on your blog or news site is a great way to increase the traffic and visibility of your site, by making it easy for both search engines and human readers to keep up with new postings.

I had a great day on Friday. I walked into a local coffee shop who’s wi-fi wasn’t working (that’s not the great part) and noticed a Client enjoying a cup of joe. I walked over and said hello, and she introduced me to her companion this way:

…I’d like you to meet Rob Landry of Pemaquid Communications. He’s one of the best Web designers in Maine…

Wow. Very humbling. I can’t take even half the credit. I am very lucky to have a great team working with me.

A little later, a voicemail greeted me when I returned to the office. As is typical of people who call Pemaquid Communications, the caller was looking for a Web site (you didn’t think he wanted a turkey club on whole wheat, did you?)

I called back and after discussing the potential project, I asked the prospect, as I usually do, how he found out about Pemaquid. His answer:

I went to Google, entered “Web design Portland Maine”, saw your Web site, and called because you guys looked like you know what you’re doing.

Double wow, Batman.

Nobody’s perfect, but we must be doing something right. Thanks to our Clients for placing their trust in us, and thanks to Jen, Jamie, Sarah, Louise, Wendy and all the rest who help make it look easy.

MaineToday.com jumped on the Facebook bandwagon yesterday en masse. Joe Michaud? Check. Wendy Clark? Check. Paul Caiazzo, Carl Natale, Wendy Almeida, Monica Wright? Check, check, check, check. The timing is interesting, having just joined myself 10 days ago.

Hooray! More friends for me from the old workplace…

I keep hearing about Facebook (maybe that’s partly due to the fact that I’ve just signed up and am now in tune).

Here’s a post from Paul Allen about Facebook- which he claims will become the largest social network in the world.

There’s no reason to doubt it. I’ve watched as Facebook’s Portland network has ballooned to over 15,000 members, w/several hundred added since I joined up about a week ago.

Facebook is already a more popular online destination than eBay and is gaining on - are you ready? - Google. And I’ll bet people stick around longer on FB than they would on the Big G.

And with the new Facebook Platform and the ability for developers to create Facebook apps people can add to their profiles, like…. (shameless self-promotion) the Portland Diner app created by Pemaquid, it’ll only get stickier.

To top it off, Facebook’s people demographic is better and it’s interface is much cleaner than MySpace. If I were Uncle Rupert, I’d be concerned.

AT&T reports that 146,000 iPhones were sold in the first two days the product was on the market. Normally those would be exceedingly good sales figures for any cell phone, but they didn’t live up to the hype surrounding the launch of Apple’s latest product, so the company led by Steve Jobs took a hit on Wall Street.

Apple is scheduled to report some numbers related to iPhone sales later today.

Do you have an iPhone and live in Portland, Maine? How’s it been treating you?

Standing in long lines
Throngs wait for pricey iPhones
Don’t these folks have jobs?

iPhones sure look cool
But sadly, the carrier
is AT&T

Wisdom or Folly?
In six months will you still be
Glad you paid so much?

got an iPhone Haiku? Post it in the comments

As everyone in North America knows, today’s the day Apple launches its new smart phone, the iPhone. Apparently no one is working today b/c they’re all standing in line to get one.

• iLine - People standing in line to get their iPhone
• iLike - New York Times says iPhone’s revolutionary interface design mainly lives up to the hype
• iDon’t - In case you were wondering, there are some people who don’t want an iPhone

What can the iPhone do? Play clip below.