Usability scores again
October 25th, 2007
Walt Mossberg reviews Leopard, the latest version of Apple’s OS X, in today’s Wall Street Journal. he says it’s easier to use than Microsoft’s Vista. His review illustrates once again that in the digital world, designing for usability will lead to success in the long run. As many as 20% of non-corporate computer sales go to Apple now, up from low single digits recently.
Why? Here’s what Mossberg says of OS X:
…It has proved to be as powerful and versatile for mainstream consumers as Windows, yet easier to use(emphasis mine) and more secure…
It works the same way for Web sites. In the long run, if your site is easier to use than a competitor’s – think Facebook (easy) vs. MySpace (cluttered and clunky) – you’ll win in the long run, even if your competitor has the #1 spot on Google.
